• Articles,  Daria's,  Looks

    My height is 150 cm, and I know how to dress

    Actually, my height is 154 cm, clarifying about 4 cm is not so important, and my friends call me ‘one and a half l.’ affectionately, releasing the jokes about Elizarov apparatus. When I was around 12-13 years I started to practice in a model studio, but in high school I said goodbye to it, because I was not so interested in it, and I could never be a model with my growth. Then I was fascinated by the stylistics, absorbing tons of the literature and watching programs such as «Runway». Practical work as a stylist allowed me to learn a lot, but the main thing I understood that everybody needs to choose clothes based on the opportunities of the…

  • Brands,  Exibitions,  History,  Inspiration

    FENDI Roma: Dream Masters

    There was an exhibition ‘FENDI Roma: Dream Masters’ recently in Moscow, dedicated to the creative process of work by masters of the House with a material such as fur. Moscow Museum of Modern Art exposition acquainted visitors with FENDI basic values: innovation, expertise, creativity and experiment. We found out for you, what you need to know about the brand and its canonical works. History of Fendi house dates back to the 1918, when the brand was founded by Adele Casagrande, it was a Roman leather and fur shop in Via del Plebitsio. When Adele married Eduardo Fendi, the store changed its name.The demand began to gain momentum gradually, and a second store appeared. The couple…

  • Brands,  Runway

    Blugirl fw’ 16-17

    On June 3, the premiere of a new FW 16-17 collection of well-known Italian brand Blugirl took a place in St. Petersburg, represented by by Anna Molinari, the inimitable «Queen of Roses» and the head of the fashion house Blufin. For many years, the looks of Blugirl, Blumarine‘s younger sister, combines juicy colors and unusual styles harmoniously as well as fine details: a collars in Victorian style with ruffles, jewelry and furs; inlaid lace, geometric graphics, flower embroidery and prints are the signs of impeccable taste and high style. Imagine a warm summer sunny day, you enter the rose garden. You are picked up by a fresh, slightly cool breeze, it takes you on a dance of impulsive and passionate,…

  • MBFW Russia

    SORRY I’M NOT FW’ 2016-2017

    This time the young talented brand SORRY I’M NOT participated in the Mercedes-Benz Fashion Week, and their last show just blew the catwalk on Moscow Fashion Week. The new collection gathered almost all Moscow fashionistas. Mildly speaking, an apple had no place to fall, what was the actual fail of organizers, because the whole room was full of schoolchildren and idlers, who read about the creative brand in some yellow newspaper (like our website, ahaha) and got hold of an invitation miraculously. Our photographer, Daria Ratushina, shuffled in the crowd, but she still managed to get the cherished pictures. People gathered for a good reason or not — it’s up to you to judge, but we definitely liked what…

  • MBFW Russia

    Chapurin fw’ 2016-2017 Backstage

    The show of the Russian fashion brand Chapurin closed 32 season of Mercedes-Benz Fashion Week Russia. New collection called SENSE 9.0 is a pure inspiration by 90-s style. Designer Igor Chapurin combined elements of grunge, punk and more classic silhouette of this era. The combinations of textures such as silk and tweed deserve a special attention. Despite of the daring theme of the collection, it came out very feminine, what is the merit of the elongated and emphasized feminine silhouettes.  Photo: Daria Ratushina

  • Brands,  Runway

    Alexander Arutyunov FW’ 2016-2017

    The show of the Russian fashion designer Alexander Arutyunov took a place in unusual site — Gogol-centre. The collection autumn-winter 2016-2017 was very provocative, but elegant as always, every item of the brand is a good quality and amazing handmade. The dizzying brilliance of embroidered sequins combined with oriental elements of national costumes was boldly combined with fishnet stockings and lace-up leather jackboots. Emphasized feminine silhouettes with corsets alternated by flying dresses with ruffles, luxury shakos with silk ribbons and hussar uniforms with bright decorations conquered all guests finally. Photo: Daria Ratushina    

  • Brands,  Events,  News&Events,  Runway

    Konstantin Gayday X Stephen Webster presentation

    On April 20, the Residences of the British Ambassador in Moscow hosted a presentation of the collections of the most famous hat Russian designer Konstantin Gayday. and British jewelry brand Stephen Webster. A haute couture collection #theSHAPKAS was presented in the format of a trunk show, which was supported by different British brands such as Becca, Ahmad Tea and others. One of the main sources of inspiration for the designer were traditional national headwear and Russian fairy tales, without which the history would not have such a bright colors. One of the main sources of inspiration for the designer were traditional national headwear and Russian fairy tales, without which the history would…

  • Brands,  Runway

    Araida FW’ 2016-2017

    April 13, the House of Smirnov in Moscow hosted the show of the brand ARAIDA. The slogan of the brand is following: The brand of modesty. And it describes the colorful, but very modest collection of the brand perfectly. Traditional oriental outfits do not look conservative, likely, very modern and fashionable. The collection came out very bright and rich. We was conquered by a very progressive perspective. Particularly we was impressed by the diversity and beauty of headscarves. The young brand for the second season shows that flying silhouettes are their main feature. The surprise was the combination of dense and light textures within a single item of clothing, but…

  • Brands,  Runway

    A La Russe FW’ 16-17

    A fashion show of the brand A La Russe designed by Anastasia Romantsova was held on March 30 at the Historical Museum on Red Square, Moscow. The event took place with the support of Samsung and their new smartphone Galaxy S7 edge|S7. Star guests had the opportunity to try it immediately, making photo and video of the favourite outfits. Such a unique place was filled with no less unique clothing and accessories. The heroine of the new collection by Anastasia Romantsova goes on a journey to her roots, remembering the old times, elegant clothes of noblemen, colorful decoration of palaces and treasures of kings. The main highlight of the show was a combination of massive tissue and weightless textures.…

  • Brands,  Events,  News&Events

    India spirit: Graviteight x Nataly Osmann new collection

    A presentation of the new capsule collection made by Nataly Osmann and brand Graviteight took a place  in the Tsvetnoy Central Market recently. It was inspired by India and its culture. Young Russian — Belgian brand Graviteight appeared not so long ago, in 2013, but acquired the hearts of fashionistas. Their secret is simple and complicated at the same time: the feature of the brand is that things can be combined with any things from your existing wardrobe easily and perfectly, the same is about the elements of the collection, which you can mix together a hundred times. Don’t you think what it is the best decision? ‘There is a legend in Indian countries that it is possible to catch a tiger…