• Brands,  Runway

    Backstage SORRY I’M NOT FW`18-19

    The Russian clothing brand SORRY I’M NOT celebrated its 5th birthday, a small but significant anniversary gathered all the admirers of the brand in club Aglomerat in Moscow. The main event of the evening was the presentation of a new autumn-winter collection 2018-2019, which was accompanied by a choir and sounds of techno. SORRY I’M NOT still offer us to combine high pieces with the street fashion. The collection is very practical and has the spirit of the Moscow climate: here you can find raincoat-hoodies and silicone dresses, waterproof tops and pants, cheerleader’s outfits and many other interesting things. Housekeeping  —  is not only the slogan of the collection, but also the…

  • Brands

    Asian motifs, luxury and street style in the new collection of DOKUCHAEVA FW’18-19

    Brand DOKUCHAEVA presented the new winter-autumn collection 2018-2019. Street fashion is closely intertwined with the classics, futuristic accessories create a completely new interpretation of the familiar items of the wardrobe. Trouser suits are complemented by safety belts and other sports elements, and clear light fabrics are balanced by a velvet, eco-fur and leather. Bright and juicy colors of the collection will be able to lift the mood in the darkest and dull time of the year. Photo: Margarita Smagina Style: Constantin Koshkin Models: Helena Milankovich & Tanni Travina

  • Brands,  Cross cultural Fashion,  View

    What you should know about post-Soviet designers, worried and changing the West

    Post-Soviet designers conquer the West. There are two brands Gosha Rubchinskiy и Vetements now at the peak of popularity, both actively use the aesthetics of the 90s, the style of the post-Soviet period and are often criticized for propagating frankly ‘ugly and market’ combinations. Gosha Rubchinskiy represents the culture and style of teenagers, however for older Russians it causes associations with orphans from the 90’s and football fans. Designer Gosha Rubchinsky is in demand today to create collaborations with major brands, and this is a tremendous commercial move: so young fans of corporate identity buy expensive capsule items at incredible prices, and the designer’s popularity continues to grow. Demna Gvasalia, Vetements founder,…

  • Brands,  News&Events

    LAROOM fw’2017-2018

    Brand Laroom presented its new fall-winter 2017-2018 collection, inspired by the aesthetics of France of the 70s. French bourgeois lightness and hippie’s easiness are combined with romantic style and strict luxury. The basis of the collection consists of multi-layering, eclectic and variety of prints and textures. In addition to the checkered suits with clean lines, knitwear and airy blouses, the collection also features evening and cocktail dresses from very spectacular shimmering fabrics. Photo: Nikolay Zverkov Art-direction: Dusya Maksimova Make-up: Julia Tochilova

  • Brands,  Events,  News&Events

    Tom Tailor fw’ 2017

    German brand Tom Tailor presented its autumn/winter 2017 collection. The main lines of Tom Tailor WOMEN and MEN offer a classic and basic wardrobe embodying the idea of utilitarianism: monochrome and strict images come alive due to the tendency to ‘athleisure’ (clothes for sports and leisure). The natural palette in the women’s line is complemented by floral prints, and in the male collection has ornaments in the form of a maple leaf and a light careless style of Canadian loggers. The outerwear deserves a special attention, it is ideal for every day, but it does not look boring and it will emphasize the unique style of its owners. The female and male lines of Tom Tailor…

  • Brands,  Runway

    Daniil Antsiferov Backstage FW`16-17

    We have an amazing opportunity to see the preparations to the shows this Moscow Fashion Week, but according to our insider’s information the most interesting collection was Daniil Antsiferov. That is why we couldn’t miss it. There was an incredible experience to look at the work of backstage wizards.  Take the 70s style, add a couple of horror movies such as «House with ghosts,» «The Shining», «House of dark shadows», turn on The Doors, and you have a new collection. It just looks easy, but the collection is a hard work a lot of people. The collection came out very feminine, romantic and mysterious. Blouses and jackets of the designer is particularly…

  • MBFW Russia

    Natasha Vodianova for Zarina

    New season of Mercedes-Benz fashion week Russia will be soon. And we continue to tell you about previous Week. «Fashion with Purpose»capsule collection by Natalia Vodianova and Zarina was one of significant show.    A story about girl with Down’s syndrome named Masha was the main theme of this show. Natalia launched a compain to support this girl and all people with the same disease. This story turned into preparations for the collection show right after news broadcast telling about it.   Natasha Vodianova herself and a girl Nika from Dima Bilan’s music video «Don’t be silent» («Ne molchi») were special guests at this event. Also many music, cinema and show business stars visited it. What concerns «family-look» collection, it’s more…

  • Brands,  Runway

    IZETA SS’16

    The show of a new spring collection of IZETA designed by Izeta Gadzhieva took a place in a large hall at Lotte Hotel Moscow. Our photographer Daria Ratushina visited the event and made atmospheric pictures of the show and preparations. The designer was inspired by the style of the 70s, and in particular, the best years of the Studio 54. The collection is bright and effective incarnation of the glamor from that famous places. Izeta explained that the collection is very modern with only a slight touch of the style of that time. It turned out very delicately and gracefully, and, of course, in the spirit of IZETA fashion house, which is famous for…

  • Brands,  Events,  News&Events

    Women`s secret & Springfield SS`16

    On December 2, press day of brands Women`s secret и Springfield was held. Bloggers and journalists were introduced to the new spring collection, this event was very successful in such a dreary and cloudy day.     New collection of Women`s secret includes beach accessories (and stunning swimwear with braided accents and transparent parts), lace line for Valentine’s Day of rich red and black shades, classic black and white sets and home clothes in boho style.                 Springfield is also inspired by the theme of Boho, and, of course, the ’70s. Abundant ruffles are presented on clothes and accessories. Traditionally, the spring-summer collection came out with floral print. Male collection is easier, but it…

  • Brands,  Runway

    A La Russe: Journey to a dream

    Would you like to travel through the ages, deserts and oceans, trying to find an impotrant information in ancient books and spending some hours at a railway station waiting for your very special train, and finally, would you like to see the garden of the last Russian Empress, her lilac boudoir in Alexander Palace, to feel the flush of a «chenille» odour and to hear the Emperor’s enamored voice, performing the Alexander Block’s «Lilac» romance? We invite you to follow the main character of Anastasia Romantsova collection and to become a traveler to find a dream, to find a lilac garden. The designer used a format of trunk show, whuch is very rare in…