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Backstage SORRY I’M NOT from MFW
Probably, you guess that we have not only MBFW Russia, but we also have a local fashion weeks such as Moscow Fashion Week. The last one wasn’t interesting, but our photographer Daria Ratushina had a close look on the backstage and found something incredible. It was a very provocative and bright show of the local brand SORRY I’M NOT, which claims ‘Sorry, not a fashion house’. Perhaps, these guys are not right, because their show and clothes was more fashionable than a whole motherland. The show started from the key phrase of Sailor Moon: ‘Moon Prism Power, make up’. And it made. So, the DJ blew up the dance floor. There…
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PIROSMANI by JENYA MALYGINA SS’16
PIROSMANI founded by JENYA MALYGINA is a Russian fashion brand from Saint Petersburg. The concept of the fashion house is following: ‘No fashion, no trends, no season’. All models are consistently recognizable and always relevant, that is why Russian fashionistas are in love with this brand. Our magazine represented by photographer Daria Ratushina took a look at new spring-summer show and backstage preparation of PIROSMANI in the frame of MBFW Russia and got to know, why it is so adorable and beloved by local bloggers and celebrities. The new PIROSMANI collection is called «Deep eyes». The clothes is really full of content, which can shock somebody or affect the depths of…
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Contrfashion SS’16: Brilliant Halloween idea
Contrfashion project usually presents collections with non-standard proportions, an unusual cut, high-tech materials and new combinations. We decided to show our report from last Contrfashion show in the framework of current holidays. Welcome new, eccentric costumes from Mercedes-Benz fashion week Russia. We hope it gives you an inspiration. Happy Halloween! Victoria Stepanova showed her authentic collection, inspired by cannibals. Models with improvised elephant tusks walked the runway in gloomy black dresses with trains, adorned with ostrich feathers. The show was accompanied by the live sounds of drums. Brand AVA 11 was inspired by the depths of the sea and its inhabitants. The brand developed the theme of marine mysteries with original mermaid print. Embroidered…
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Pearl Story by Igor Gulyaev
Igor Gulyaev was the show that closed 31st season of Mercedes-Benz Russian fashion week. Without Sugarcoat watched the backstage of the brand and shot it for you. Nacre tints of mother-of-pearl shells faded softly on muslin imperial dresses, and shimmering tear-drops of beads fluttered on gauze veils of the hats, adorned with creamy feathers. Royal blue silk intertwined with blue-black velvet, and ash-pink corsets were strewn with semi-transparent gems: the collection outfits created an atmosphere of frail harmony. Photo&text: Daria Ratushina
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KOVALEVAMOLOCHAEVA: a new face of outerwear
KOVALEVAMOLOCHAEVA is a design duo from Novosibirsk, who works in fashion industry more than 7 years. The winners of national and international design competitions are the best young designers of Russia according to National Fashion Industry Academy, they are the winners of the national award «Golden spindle 2014». The new collection of KOVALEVAMOLOCHAEVA ‘Varya’is a modern silhouette, high-quality materials and bright prints. I talked to the designers about the collection and other important details. What inspired you to create this collection? Why is it called like that? The feature of the collection is a combination of the outerwear (jackets, down jackets and coats) with evening dresses. The basis of the collection…
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ASYA SOLOVEVA FW’ 15-16
I do not know it unfortunately or fortunately, but I managed to visit only a few shows on the last Moscow Fashion Week. Asya Solovyov was one of those shows. Main feature of the show was that the outfits was neon. The light was switched off for the final defile, and dresses began to glow. My opinion about the show is very contradictory. On the one hand it is interesting, colors are beautiful. However, you can consider me old-fashioned, but I believe that such a light fabric has no place in winter. Clothing with holes remains unclear to me, the models wear sneakers on almost all the shows now. But I really liked…
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Laroom FW 2015/16
A new collection of of the brand LAROOM autumn-winter 2015/16 was shown at Mercedes-Benz Fashion Week in Russia. The inspiration were the tropical birds. Designer of the brand Eugenia Legkodymova used the palette of rich colors in the manufacture of clothing. Photo: Daria Evtyanova
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MARY KATRANTZOU & ADIDAS ORIGINALS COLLABORATION
Mary Katrantzou and Adidas Originals are ready to present a second fashion collaboration for the spring-summer 2015 season. Mary Katrantzou known for her prints and textures, she dress celebrities for a red carpet. Click to look full lookbook of the apparel. Prints in capsule collection with Adidas imitate stopwatches, tennis rackets and badminton shuttlecocks. The lineup will be available in July 2015, it include apparel as well as footwear.
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SIBERIQUE: unique handbags from Russia
Bag — one of the most important things in a woman’s wardrobe. Bright and unusual bag can be an important emphasis, complementing the style, it can help to create a unique look and even change the live. I talked to the founder of the Russian handbag brand SIBERIQUE, Kristina Samokhvalova, and learned about what bags in vogue now and how to buy a bag that no one else has. Tell me more about your brand. Does the brand have its own philosophy? We produce unique wooden hand-painted bags in Russia. The brand name is based on two words: Siberia and Unique, they convey the general idea of the brand.…
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Monki fw’ 2015-2016
Company Monki make interesting and colorful collection for the coming autumn and winter. The presentation to the press tooks place in a very bright and colorful place, Powerhouse Moscow, which fully conveys the atmosphere of items. The collection is dedicated to travel, and every thing tells its own story and help to create new ones. Like other brands, brand Monki believes that something new is a well forgotten old one. Or not quite old. One part of the new collection takes us into the atmosphere of the 90’s parties, and the second one offers us to become real English dandy. Rave’s part is made of colorful materials flashy but not vulgar…