Without Sugarcoat

'Without Sugarcoat' is a magazine about fashion and style.

  • MBFW Russia
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  • MBFW Russia
  • Бренды
    • Показы
    • История
  • Вдохновение
    • Выставки
    • Фотографии
    • Книги
    • Люди
  • Красота
  • Мнение
  • Мода и Культура
  • Бизнес
  • Новости и События
    • Мероприятия
    • Новости проекта
  • Тренды
    • Съемки
    • Must-have
  • О нас
    • Редакция
    • Реклама и сотрудничество
    • Наши авторы
    • Публикации о нас

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  • About Us
  • О нас
    • Наши авторы
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    • Реклама и сотрудничество
  • Brands,  MBFW Russia

    All you should know about Russian brand 21DOT12

    10 декабря, 2018 /

    Within the framework of Mercedes-Benz fashion week Russia 21DOT12 fashion show took a place. Spring-summer 2019 collection gathered graceful images for men and women. We decided to tell you the most interesting facts about the things and the origin of this brand. Brand 21DOT12 was founded by Russian designer Nikolai Prokofiev in 2016. Initially, the designer occupied the niche of men’s clothing, but recent collections include many female products. The brand is characterized by androgyny and strict silhouettes. 21DOT12 adapts classic and familiar forms to modern realities confidently, adds its own highlights and unusual details. The brand does usual basic things, complemented by author’s prints and made from high-quality natural materials.…

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    Without Sugarcoat

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    MIRSTORES ss’18

    13 июня, 2018

    Learn French with Jennifer Lawrence and Dior

    20 мая, 2017

    Tom Tailor fw’ 2017

    7 июня, 2017
  • Brands,  Runway

    Backstage SORRY I’M NOT FW`18-19

    20 мая, 2018 /

    The Russian clothing brand SORRY I’M NOT celebrated its 5th birthday, a small but significant anniversary gathered all the admirers of the brand in club Aglomerat in Moscow. The main event of the evening was the presentation of a new autumn-winter collection 2018-2019, which was accompanied by a choir and sounds of techno. SORRY I’M NOT still offer us to combine high pieces with the street fashion. The collection is very practical and has the spirit of the Moscow climate: here you can find raincoat-hoodies and silicone dresses, waterproof tops and pants, cheerleader’s outfits and many other interesting things. Housekeeping  —  is not only the slogan of the collection, but also the…

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    Daria Evtyanova

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    A La Russe: Journey to a dream

    29 ноября, 2015

    Karina Khimchinskaya SS’2017. Backstage

    3 февраля, 2017

    Araida FW’ 2016-2017

    21 апреля, 2016
  • Brands

    Asian motifs, luxury and street style in the new collection of DOKUCHAEVA FW’18-19

    18 мая, 2018 /

    Brand DOKUCHAEVA presented the new winter-autumn collection 2018-2019. Street fashion is closely intertwined with the classics, futuristic accessories create a completely new interpretation of the familiar items of the wardrobe. Trouser suits are complemented by safety belts and other sports elements, and clear light fabrics are balanced by a velvet, eco-fur and leather. Bright and juicy colors of the collection will be able to lift the mood in the darkest and dull time of the year. Photo: Margarita Smagina Style: Constantin Koshkin Models: Helena Milankovich & Tanni Travina

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    Melissa: From Brazil with love

    13 августа, 2013

    MARY KATRANTZOU & ADIDAS ORIGINALS COLLABORATION

    3 июля, 2015

    How Mercedes-Benz Fashion Week Tbilisi changed the fashion game in Caucasus region

    14 мая, 2018
  • Brands,  Cross cultural Fashion,  View

    What you should know about post-Soviet designers, worried and changing the West

    26 ноября, 2017 /

    Post-Soviet designers conquer the West. There are two brands Gosha Rubchinskiy и Vetements now at the peak of popularity, both actively use the aesthetics of the 90s, the style of the post-Soviet period and are often criticized for propagating frankly ‘ugly and market’ combinations. Gosha Rubchinskiy represents the culture and style of teenagers, however for older Russians it causes associations with orphans from the 90’s and football fans. Designer Gosha Rubchinsky is in demand today to create collaborations with major brands, and this is a tremendous commercial move: so young fans of corporate identity buy expensive capsule items at incredible prices, and the designer’s popularity continues to grow. Demna Gvasalia, Vetements founder,…

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    Daria Evtyanova

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    For honor and conscience

    22 августа, 2014

    ASOS autumn-winter 2015-2016

    30 мая, 2015

    KOVALEVAMOLOCHAEVA: a new face of outerwear

    20 октября, 2015
  • MBFW Russia

    Julia Dalakian fw’2017-2018

    4 августа, 2017 /

    Brand Julia Dalakian showed its new season collection within Mercedes-Benz Fashion Week Russia. The collection called «Spy never lies» is a combination of urban style with a touch of grotesque. Strict outfits are complemented by glamorous and sporty elements. Designer Julia Dalakyan showed an abundance of rompers, trouser suits, coats and jackets with removable collars and unusual decoration. Photo: Katerina Ponik

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    Chemistry class: Dasha Gauser FW`16-17

    28 марта, 2016

    Fashion Time Designers SS’2017

    24 февраля, 2017

    BEssARION fw’15-16

    26 мая, 2015
  • Brands,  News&Events

    LAROOM fw’2017-2018

    14 июля, 2017 /

    Brand Laroom presented its new fall-winter 2017-2018 collection, inspired by the aesthetics of France of the 70s. French bourgeois lightness and hippie’s easiness are combined with romantic style and strict luxury. The basis of the collection consists of multi-layering, eclectic and variety of prints and textures. In addition to the checkered suits with clean lines, knitwear and airy blouses, the collection also features evening and cocktail dresses from very spectacular shimmering fabrics. Photo: Nikolay Zverkov Art-direction: Dusya Maksimova Make-up: Julia Tochilova

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    Wild Orchid: the perfect lingerie from Russian producer

    26 января, 2015

    ASOS autumn-winter 2015-2016

    30 мая, 2015

    Blue Eden

    2 августа, 2014
  • Brands,  Events,  News&Events

    Tom Tailor fw’ 2017

    7 июня, 2017 /

    German brand Tom Tailor presented its autumn/winter 2017 collection. The main lines of Tom Tailor WOMEN and MEN offer a classic and basic wardrobe embodying the idea of utilitarianism: monochrome and strict images come alive due to the tendency to ‘athleisure’ (clothes for sports and leisure). The natural palette in the women’s line is complemented by floral prints, and in the male collection has ornaments in the form of a maple leaf and a light careless style of Canadian loggers. The outerwear deserves a special attention, it is ideal for every day, but it does not look boring and it will emphasize the unique style of its owners. The female and male lines of Tom Tailor…

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    Daria Evtyanova

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    How Mercedes-Benz Fashion Week Tbilisi changed the fashion game in Caucasus region

    14 мая, 2018

    Big fail of Alexander Wang

    2 ноября, 2014

    KOVALEVAMOLOCHAEVA: a new face of outerwear

    20 октября, 2015
  • Articles,  Brands,  Cross cultural Fashion,  Daria's,  Runway

    SAJA by Samir Jamai

    1 декабря, 2016 /

    On November 26 a space of The Dome in Moscow hosted a private fashion show of the Moroccan brand SAJA by Samir Jamai. The designer presented his collection of haute couture caftans to the audience of the capital and personally talked to the guests before and after the show. The organizers created a magical atmosphere of the oriental fairytale with a help of Moroccan music during the show and the sound of the sea, which was accompanied by a tea party and sweet snacks. Samir Jamai, designer and founder of the brand Saja, is also a consultant of the World Moroccan Association. As a member of The East County Art Association, the designer is not…

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    Daria Evtyanova

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    Moroccan Adventures

    30 июня, 2014

    Why Russian streetstyle photographers are so terrible in work

    3 марта, 2017

    All you need to know about eye area care

    26 мая, 2016
  • Brands,  Runway

    Ruban ss’2017

    18 ноября, 2016 /

    Sisters Alice and Julia Ruban presented their new spring-summer collection of the brand. Guests of the show dipped into the a blooming garden atmosphere, where the nymphs walked in flying dresses, transparent silk blouses and light skirts with ruffles. A special emphasis was the outerwear with gorgeous couture decoration — applique, typical for the brand. Of course, leather and fur deserve an attention too: these materials are used in the spring-summer collections rarely.  Photo: Daria Ratushina

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    SAJA by Samir Jamai

    1 декабря, 2016

    What to buy in T-Skirt

    24 июня, 2017

    Why you need to visit Museum Salvatore Ferragamo in Florence

    15 мая, 2017
  • Brands,  Runway

    Alexander Arutyunov FW’ 2016-2017

    16 мая, 2016 /

    The show of the Russian fashion designer Alexander Arutyunov took a place in unusual site — Gogol-centre. The collection autumn-winter 2016-2017 was very provocative, but elegant as always, every item of the brand is a good quality and amazing handmade. The dizzying brilliance of embroidered sequins combined with oriental elements of national costumes was boldly combined with fishnet stockings and lace-up leather jackboots. Emphasized feminine silhouettes with corsets alternated by flying dresses with ruffles, luxury shakos with silk ribbons and hussar uniforms with bright decorations conquered all guests finally. Photo: Daria Ratushina    

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    IZETA SS’16

    15 декабря, 2015

    Monki fw’ 2015-2016

    20 июня, 2015

    India spirit: Graviteight x Nataly Osmann new collection

    6 апреля, 2016
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