• Brands,  Runway

    Araida FW’ 2016-2017

    April 13, the House of Smirnov in Moscow hosted the show of the brand ARAIDA. The slogan of the brand is following: The brand of modesty. And it describes the colorful, but very modest collection of the brand perfectly. Traditional oriental outfits do not look conservative, likely, very modern and fashionable. The collection came out very bright and rich. We was conquered by a very progressive perspective. Particularly we was impressed by the diversity and beauty of headscarves. The young brand for the second season shows that flying silhouettes are their main feature. The surprise was the combination of dense and light textures within a single item of clothing, but…

  • Brands,  Runway

    A La Russe FW’ 16-17

    A fashion show of the brand A La Russe designed by Anastasia Romantsova was held on March 30 at the Historical Museum on Red Square, Moscow. The event took place with the support of Samsung and their new smartphone Galaxy S7 edge|S7. Star guests had the opportunity to try it immediately, making photo and video of the favourite outfits. Such a unique place was filled with no less unique clothing and accessories. The heroine of the new collection by Anastasia Romantsova goes on a journey to her roots, remembering the old times, elegant clothes of noblemen, colorful decoration of palaces and treasures of kings. The main highlight of the show was a combination of massive tissue and weightless textures.…

  • Brands,  Events,  News&Events

    India spirit: Graviteight x Nataly Osmann new collection

    A presentation of the new capsule collection made by Nataly Osmann and brand Graviteight took a place  in the Tsvetnoy Central Market recently. It was inspired by India and its culture. Young Russian — Belgian brand Graviteight appeared not so long ago, in 2013, but acquired the hearts of fashionistas. Their secret is simple and complicated at the same time: the feature of the brand is that things can be combined with any things from your existing wardrobe easily and perfectly, the same is about the elements of the collection, which you can mix together a hundred times. Don’t you think what it is the best decision? ‘There is a legend in Indian countries that it is possible to catch a tiger…

  • Brands,  Runway

    Daniil Antsiferov Backstage FW`16-17

    We have an amazing opportunity to see the preparations to the shows this Moscow Fashion Week, but according to our insider’s information the most interesting collection was Daniil Antsiferov. That is why we couldn’t miss it. There was an incredible experience to look at the work of backstage wizards.  Take the 70s style, add a couple of horror movies such as «House with ghosts,» «The Shining», «House of dark shadows», turn on The Doors, and you have a new collection. It just looks easy, but the collection is a hard work a lot of people. The collection came out very feminine, romantic and mysterious. Blouses and jackets of the designer is particularly…

  • MBFW Russia

    Natasha Vodianova for Zarina

    New season of Mercedes-Benz fashion week Russia will be soon. And we continue to tell you about previous Week. «Fashion with Purpose»capsule collection by Natalia Vodianova and Zarina was one of significant show.    A story about girl with Down’s syndrome named Masha was the main theme of this show. Natalia launched a compain to support this girl and all people with the same disease. This story turned into preparations for the collection show right after news broadcast telling about it.   Natasha Vodianova herself and a girl Nika from Dima Bilan’s music video «Don’t be silent» («Ne molchi») were special guests at this event. Also many music, cinema and show business stars visited it. What concerns «family-look» collection, it’s more…

  • Brands,  Runway

    IZETA SS’16

    The show of a new spring collection of IZETA designed by Izeta Gadzhieva took a place in a large hall at Lotte Hotel Moscow. Our photographer Daria Ratushina visited the event and made atmospheric pictures of the show and preparations. The designer was inspired by the style of the 70s, and in particular, the best years of the Studio 54. The collection is bright and effective incarnation of the glamor from that famous places. Izeta explained that the collection is very modern with only a slight touch of the style of that time. It turned out very delicately and gracefully, and, of course, in the spirit of IZETA fashion house, which is famous for…

  • Brands,  Events,  News&Events

    Women`s secret & Springfield SS`16

    On December 2, press day of brands Women`s secret и Springfield was held. Bloggers and journalists were introduced to the new spring collection, this event was very successful in such a dreary and cloudy day.     New collection of Women`s secret includes beach accessories (and stunning swimwear with braided accents and transparent parts), lace line for Valentine’s Day of rich red and black shades, classic black and white sets and home clothes in boho style.                 Springfield is also inspired by the theme of Boho, and, of course, the ’70s. Abundant ruffles are presented on clothes and accessories. Traditionally, the spring-summer collection came out with floral print. Male collection is easier, but it…

  • Brands,  Runway

    A La Russe: Journey to a dream

    Would you like to travel through the ages, deserts and oceans, trying to find an impotrant information in ancient books and spending some hours at a railway station waiting for your very special train, and finally, would you like to see the garden of the last Russian Empress, her lilac boudoir in Alexander Palace, to feel the flush of a «chenille» odour and to hear the Emperor’s enamored voice, performing the Alexander Block’s «Lilac» romance? We invite you to follow the main character of Anastasia Romantsova collection and to become a traveler to find a dream, to find a lilac garden. The designer used a format of trunk show, whuch is very rare in…

  • Brands,  Runway

    Backstage SORRY I’M NOT from MFW

    Probably, you guess that we have not only MBFW Russia, but we also have a local fashion weeks such as Moscow Fashion Week. The last one wasn’t interesting, but our photographer Daria Ratushina had a close look on the backstage and found something incredible. It was a very provocative and bright show of the local brand SORRY I’M NOT, which claims ‘Sorry, not a fashion house’. Perhaps, these guys are not right, because their show and clothes was more fashionable than a whole motherland. The show started from the key phrase of Sailor Moon: ‘Moon Prism Power, make up’. And it made. So, the DJ blew up the dance floor. There…

  • MBFW Russia

    PIROSMANI by JENYA MALYGINA SS’16

    PIROSMANI founded by JENYA MALYGINA is a Russian fashion brand from Saint Petersburg. The concept of the fashion house is following: ‘No fashion, no trends, no season’. All models are consistently recognizable and always relevant, that is why Russian fashionistas are in love with this brand. Our magazine represented by photographer Daria Ratushina took a look at new spring-summer show and backstage preparation of PIROSMANI in the frame of MBFW Russia and got to know, why it is so adorable and beloved by local bloggers and celebrities.   The new PIROSMANI collection is called «Deep eyes». The clothes is really full of  content, which can shock somebody or affect the depths of…