• Brands,  History

    Melissa: From Brazil with love

    After several thousands of years people have finally decided to think about the environment. Now we are staying on the street, confused in which container to throw out a bottle or paper, we participate demonstrations to protect animals and buy organic clothing. Eco-friendly materials means that our health on the first place. In the 21st century almost every third person has an allergy, so it’s important to pay attention not only on the appearance of things, but also on the composition. Today we would like to introduce you the brand, which has original design and organic material. In 1979 Brazilian shoes company founded subsidiary business called Melissa. Inspired by the…

  • Trends

    Welcome to jungle

    Perhaps one of the most summer trends, bright, juicy and creating a holiday mood is a tropical print. Apart from the floral print it took the top place on the catwalks of the world. We admire and wear floral print for several seasons in contrast to tropical. This year, designers presented palm trees, exotic animals and birds in all summer collections, and the next summer season promises to be even more interesting. Speaking about this season, I’d like to highlight the mass market. The most interesting collections was Zara, H&M and River Island. It was the really great look at the youth and summer fashion trends. Starting from the swimwear and finishing with trousers…

  • Trends

    Twist&tweed

    Tweed is a rough woollen fabric, which is made by a special unfinished technology. It has a open, flexible texture and possibility to create direct lines. Unusual color combinations are obtained by twisting together differently coloured woollen strands into a two-or three-ply yarn. Originally tweed called twill, but it has received a different name because of the randomness and mistakes of a merchant. It`s not surprise that the birthplace of tweed is Scotland. In those days the economy has grown at the expense of woolen industry, the Scots are also famous for their delicious kilts. This fabric is a source of British national pride in the same list with the whiskey and kilts. The…

  • Brands,  History

    Man on the horseback

    Hermès was founded by Thierry Hermès in 1837, but few people know that the company were only manufactured saddles and clothing for riders. Today the range of the products includes leather, perfumery and other luxury goods. Why Thierry Hermes started to make bags? Maybe it was profitably, maybe it was inspired by muse.  In my opinion people have given too much importance to Birkin bag. High-quality leather, expensive service, the brand — is it all? Firstly bags weigh a lot, and secondly it is considered as travel bag (don`t grieve the girls in nightclubs and restaurants). I don`t even want to mention the price, but alas, in Moscow, it is more than 90 thousand…

  • Articles,  Cross cultural Fashion,  Daria's

    Gala’s galaxy

    The great artist Salvador Dali was not a simple love with a stunning Russian woman Elena Diakonova. This woman is has attracted lot of men but she needed a real blue-blooded prince. Even when she married the poet Paul Eluard, she continued her search. At one moment Elena has created her own unique style, calling herself by the name Gala. It was a coincidence, and ‘gala’ is a celebration in Spanish. However, the name was fixed forever.  She loved the soiree, luxury and wealth, but her main feature is the unrivaled intuition. When she met Dali, he immediately felt in her inimitable style and grace. Her castle in Catalonia is…

  • Brands,  Cross cultural Fashion,  History

    Flashy and bright

    Desigual is a spanish fashion brand based in Barcelona. Casual style of the cloths is so unexpectedly bright: floral prints, surreal graffiti, intensive patterns. It is very similar to Barcelona. This city is full of colors and unexpected combonations. Desigual is so beautiful like a flowers on la Rambla. The cloths is perfect as a sculptor Gaudi architecture, but it`s an acquired taste. Not everyone dared so much that would suit a bright clothes. If would like to wear this brand, you must have a refined sense of style.   To be honest i was very afraid to buy such cloths, worrying about the wrong collaboration.  Once i had found…

  • Brands,  Cross cultural Fashion,  Must-have,  Trends

    Returning to Rome

    This season, Tom Ford gave us a real surprise — the gladiator’s shoes. Black, white, gold, silver …. We can dress them up and go for a female fights in the coliseum, we can go to the store for milk, or watch them at home. To be honest, for me, this thing has remained unclear, but it looks stunning. In ancient Rome, in Latin, these shoes called Calceus (calcei): the shoe that covered the whole foot compared to the sandals. It was laced shoes with the separate inner and outer soles, straps were wrapped around the leg. Slaves were not allowed to wear these boots. Belts could be up to…

  • Articles,  Cross cultural Fashion,  Daria's

    Label under the hijab

      As far as i remember my first trip to Emirates, it really surprised me. It’s very difficult to imagine how can women wear only black clothes. I was scared. Speaking about that time, i wonder about my short careless dresses. It caused great indignation and sidelong glances in my direction.   Despite such events i was really interested in arabic fashion. I suppose, that the main thing is a range of women cloths in arabic countries, which should be known by everybody.     It’s not a secret for my friends, that I feel something special about the United Arab Emirates. Definitely this country have an original zest, which is…