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IVANOVA SS` 2017
Brand IVANOVA presented its new collection within the 33 season of Mercedes-Benz Fashion Week Russia. The collection with exciting name ‘Estoy despierta’ ( ‘awakening’ — ed.) was inspired by the flowers of the iris, which, according to the legend, was the first flower blossomed after the creation of the world. A new collection of of the designer Julia Ivanova consists of pure and bright colors that reflect the essence of a spring nature. Despite the simplicity and lightness of forms, clothes was complemented by accents and stunning details in the form of brooches and decorative suspenders magically. Photo: Alena Shtumf
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Igor Gulyaev fw’ 2016-2017
The last day of Mercedes-Benz Fashion Week Russia met guests to enjoy the show of Igor Gulyaev. The podium was filled with evening dresses and coats with active appliques. A fur ceased to play a major role and became only the brightest addition to the elegant outfits. The new collection of Igor Gulyaev consists of female, men and children looks. Photo: Daria Ratushina
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Vika Smolyanitskaya FW’ 2016-2017
Vika Smolyanitskaya is a young Russian brand that gets a lot of attention from the local fashionistas. Under the leadership of the creative director, designer Victoria Smolyanitskaya, the brand has already exhibited in the showroom space of our fashion week, and then it turned on the podium of Mercedes-Benz Fashion Week Russia quickly. The brand carries itself to the fast fashion category as it tries to respond rapidly to the demand of the consumer market. The second Victoria’s collection shown within MBFW Russia was the same provocative as the first. The clothing created on the verge of a «motley bad taste» and «genius design» amazes by deep colors and bright prints in pop art style. Photo: Daria…
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SORRY I’M NOT FW’ 2016-2017
This time the young talented brand SORRY I’M NOT participated in the Mercedes-Benz Fashion Week, and their last show just blew the catwalk on Moscow Fashion Week. The new collection gathered almost all Moscow fashionistas. Mildly speaking, an apple had no place to fall, what was the actual fail of organizers, because the whole room was full of schoolchildren and idlers, who read about the creative brand in some yellow newspaper (like our website, ahaha) and got hold of an invitation miraculously. Our photographer, Daria Ratushina, shuffled in the crowd, but she still managed to get the cherished pictures. People gathered for a good reason or not — it’s up to you to judge, but we definitely liked what…
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Chapurin fw’ 2016-2017 Backstage
The show of the Russian fashion brand Chapurin closed 32 season of Mercedes-Benz Fashion Week Russia. New collection called SENSE 9.0 is a pure inspiration by 90-s style. Designer Igor Chapurin combined elements of grunge, punk and more classic silhouette of this era. The combinations of textures such as silk and tweed deserve a special attention. Despite of the daring theme of the collection, it came out very feminine, what is the merit of the elongated and emphasized feminine silhouettes. Photo: Daria Ratushina
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Natasha Vodianova for Zarina
New season of Mercedes-Benz fashion week Russia will be soon. And we continue to tell you about previous Week. «Fashion with Purpose»capsule collection by Natalia Vodianova and Zarina was one of significant show. A story about girl with Down’s syndrome named Masha was the main theme of this show. Natalia launched a compain to support this girl and all people with the same disease. This story turned into preparations for the collection show right after news broadcast telling about it. Natasha Vodianova herself and a girl Nika from Dima Bilan’s music video «Don’t be silent» («Ne molchi») were special guests at this event. Also many music, cinema and show business stars visited it. What concerns «family-look» collection, it’s more…
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MBFW Russia Video Report
If you could not visit the fashion week in Russia, we are your rescue rangers. We have prepared for you two videos, in which we collected interesting shows of Russian designers. We hope you enjoy this format. Write in the comments below, what collection impresses you more.
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Streetstyle from MBFW Russia
31st season of Mercedes-Benz Fashion Week Russia finished in Moscow. Our photographer Daria Ratushina shot the most stylish guests of the Fashion Week. Look for yourself and inspiration in our gallery. Full report you can find here: vk.com/withoutsugarcoat
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Contrfashion SS’16: Brilliant Halloween idea
Contrfashion project usually presents collections with non-standard proportions, an unusual cut, high-tech materials and new combinations. We decided to show our report from last Contrfashion show in the framework of current holidays. Welcome new, eccentric costumes from Mercedes-Benz fashion week Russia. We hope it gives you an inspiration. Happy Halloween! Victoria Stepanova showed her authentic collection, inspired by cannibals. Models with improvised elephant tusks walked the runway in gloomy black dresses with trains, adorned with ostrich feathers. The show was accompanied by the live sounds of drums. Brand AVA 11 was inspired by the depths of the sea and its inhabitants. The brand developed the theme of marine mysteries with original mermaid print. Embroidered…
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Pearl Story by Igor Gulyaev
Igor Gulyaev was the show that closed 31st season of Mercedes-Benz Russian fashion week. Without Sugarcoat watched the backstage of the brand and shot it for you. Nacre tints of mother-of-pearl shells faded softly on muslin imperial dresses, and shimmering tear-drops of beads fluttered on gauze veils of the hats, adorned with creamy feathers. Royal blue silk intertwined with blue-black velvet, and ash-pink corsets were strewn with semi-transparent gems: the collection outfits created an atmosphere of frail harmony. Photo&text: Daria Ratushina