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Without Sugarcoat

'Without Sugarcoat' is a magazine about fashion and style.

  • MBFW Russia
  • Brands
    • History
    • Runway
  • Inspiration
    • Photos
    • Books
    • Exibitions
    • Personalities
  • Trends
    • Editorial
    • Must-have
  • View
  • Cross cultural Fashion
  • Beauty
  • News&Events
    • Events
    • Project News
  • About Us
  • Daria’s Blog
    • Looks
    • Articles
    • Photoshoots
  • MBFW Russia
  • Brands
    • History
    • Runway
  • Inspiration
    • Photos
    • Books
    • Exibitions
    • Personalities
  • Trends
    • Editorial
    • Must-have
  • View
  • Cross cultural Fashion
  • Beauty
  • News&Events
    • Events
    • Project News
  • About Us
  • Daria’s Blog
    • Looks
    • Articles
    • Photoshoots

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MBFW Russia

BEssARION fw’15-16

The show of BEssARION opened anniversary season of Fashion Week. It took place in an unusual form, since models walked not classic catwalk, the area was the exhibition “Fashion and Style in Photography”.…

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May 26, 2015
Articles, Daria's, Looks, View

Orange is the New Black

Everybody is talking about a sustainable development. A lot of companies produce their products with numerous violations, including illegal exploitation of people, child labour and, of course, environmental pollution. Our market…

read more
June 20, 2016
MBFW Russia

STREETSTYLE MBFW RUSSIA SS`17. Vol.1

Russian fashionistas have a great tradition to walk around the venue of Mercedes-Benz Fashion Week Russia and freeze together in the hope to get into the lens of the photographer. And we are…

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October 17, 2016
Articles, Cross cultural Fashion, Daria's, Looks

Orange Paradise (Bazaar edition)

  When you would like a real Eastern exoticism, just come to Morocco. Persian Gulf countries have been stepped forward long time ago, the remains of their national identity huddle on small…

read more
June 10, 2014
News&Events, Project News

Without Sugarcoat’s Era

The first question was: do I really need a blog? Everyone is entitled to their own opinions, but not everybody tries to express it. Sometimes it seems very boring. I decided to…

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June 10, 2013
  • MBFW Russia

    New season of Global Talents Digital starts

    September 3, 2020 /

    Mercedes-Benz Fashion Week Russia  and The National Chamber of Fashion continues to develop a digital format for presenting new collections. In the new season, which will be held on September 4-6 in online format, Global Talents Digital will bring together 100 participants from 34 countries. The event will be fully dedicated to the idea of ​​sustainable development and will be held in cooperation with Japan Fashion Week Organization, South African Fashion Week, Kampala Fashion Week, Lagos Fashion Week, São Paolo Fashion Week, Indonesian Fashion Designers Association, Fashion Design Council of India and others. The organizers promise that there will be no time to get bored. Video presentations by sustainable designers…

    read more
    Without Sugarcoat

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    Alena Akhmadullina for Faberlic

    January 14, 2017

    STREETSTYLE MBFW RUSSIA SS`17. Vol.1

    October 17, 2016

    Natasha Vodianova for Zarina

    February 12, 2016
  • Cross cultural Fashion,  Must-have,  Trends

    Masks — the only must-have accessory in 2020

    July 9, 2020 /

    Are you choosing a new it-bag for the upcoming season? Cancel it! We offer you the best accessory. The little piece of clothing, also known as a surgical mask by any means, will serve us the most this year. Straight from the doctors’ office to our closet, how did the society end up styling this new attire? How should one protect the mask from bacteria? We are here to help you with the answers.  The current global health crisis affected numerous industries. However, the most vulnerable became fashion. This industry almost shifted it’s all values striating from trends ending with formats of the fashion events. Some of the most prominent…

    read more
    Victoria Pisarenko

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    Stockholm Syndrome

    November 28, 2013

    Top stylish music videos 2017

    July 12, 2017

    Label under the hijab

    June 11, 2013
  • MBFW Russia

    New virtual season of Mercedes-Benz Fashion Week Russia

    June 10, 2020 /

    Everyone will be able to see the new collections of designers from 20 countries as part of the new season of Mercedes-Benz Fashion Week Russia. Free up time for Global Talents Digital on June, 10-11. It is the world’s first international hybrid project from the National Fashion Chamber of Russia. It will combine real collections of fashion designers with the digital ones. Virtual and live models will show the latest trends. Watch the show on our website online: Global Talents Digital and TikTok, the leading platform for short videos, launch a new collaborative challenge #перезагружаюмоду (reboot fashion). Its essence is to reduce the consumption and overproduction of the fashion goods,…

    read more
    Without Sugarcoat

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    Slava Zaitsev’s Fashion Laboratory fw’2017-2018

    June 2, 2017

    Alena Akhmadullina SS’2017

    December 25, 2016

    Mach&Mach fw’2017-2018

    April 28, 2017
  • Без рубрики

    Yulia Nikolaeva SS 2020

    November 4, 2019 /

    Russian brand Yulia Nikolaeva showed at the Luzhniki Palace of Water Sports in Moscow it’s new collection. The officially enclosed space welcomed the guests with the warmth and atmosphere of a real summer. A talented photographer Daria Ratushina visited the backstage and watched the preparation of models and their rehearsal. Yulia Nikolaeva, a Russian designer and founder of the brand, is known for her ability to create stylish and minimalistic sets. Clothes from Julia look appropriate in any environment. Design always strives for utility and simplicity, but at the same time it looks very conceptual. The main audience of the brand is intellectuals who want to look stylish without compromising…

    read more
    Daria Evtyanova

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    Reconstruction of the Finnish costume: Beauty transformation (part 2)

    September 7, 2013

    Why you should learn architecture to be stylish

    November 2, 2015

    Reconstruction of the Finnish costume (part 1)

    August 25, 2013
  • Brands,  MBFW Russia

    Backstage Roma Uvarov Design

    October 24, 2019 /

    The new collection of the Russian brand Roma Uvarov Design was shown in Moscow. A collection was inspired by Emir Kusturica and called “Time of the Gypsies”, this show can be called the most interesting event of the past fashion week. There were many things that can be organically integrated into the shooting. I advise stylists to look at skirts and cardigans with flowers. It is a good choice for the ordinary buyers too: explore the suits, embroidered blouses and dresses with floral prints. You can note that the background color of the printed fabric is red, so it will be easier to style the clothing (you can take black,…

    read more
    Daria Evtyanova

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    Chemistry class: Dasha Gauser FW`16-17

    March 28, 2016

    SIBERIQUE: unique handbags from Russia

    June 27, 2015

    Real capsule or placebo?

    April 19, 2014
  • Brands,  MBFW Russia

    All you should know about Russian brand 21DOT12

    December 10, 2018 /

    Within the framework of Mercedes-Benz fashion week Russia 21DOT12 fashion show took a place. Spring-summer 2019 collection gathered graceful images for men and women. We decided to tell you the most interesting facts about the things and the origin of this brand. Brand 21DOT12 was founded by Russian designer Nikolai Prokofiev in 2016. Initially, the designer occupied the niche of men’s clothing, but recent collections include many female products. The brand is characterized by androgyny and strict silhouettes. 21DOT12 adapts classic and familiar forms to modern realities confidently, adds its own highlights and unusual details. The brand does usual basic things, complemented by author’s prints and made from high-quality natural materials.…

    read more
    Without Sugarcoat

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    Backstage SORRY I’M NOT FW`18-19

    May 20, 2018

    What you should know about post-Soviet designers, worried and changing the West

    November 26, 2017

    A La Russe FW’ 16-17

    April 12, 2016
  • Brands

    MIRSTORES ss’18

    June 13, 2018 /

    Young Russian brand MIRSTORES presented its new lookbook spring-summer 2018. The brand specializes in knitwear and creates comfortable, skin-friendly clothes from natural fabrics. You can find one of the main trends of the season – fishnet tops and dresses from the crochet. The summer collection of MIRSTORES also has cardigans, cotton dresses, knitted skirts and crop-tops. Materials: Dear Progress

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    Without Sugarcoat

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    ASOS autumn-winter 2015-2016

    May 30, 2015

    Backstage SORRY I’M NOT FW`18-19

    May 20, 2018

    50 shades of pearls

    September 16, 2013
  • Inspiration,  News&Events,  Personalities,  View

    “This is not a F*cking Interview”: Adam Katz Sinding about how to become a famous photographer and launch a book

    May 26, 2018 /

    “I have many shitty photos of Snoop Dogg with Bella Hadid, which probably would gain more likes, but they are not nice photos. It’s just… whatever”, – Adam says seriously. This phrase makes you reconsider the whole concept of a photographer’s job. Adam Katz Sinding is a well-known figure in the fashion industry, whose photos you can see in top magazines like W and Vogue, he is also known as Le 21ème. Recently, the world has met his book “This is not a F*cking Street Style Book”. This man values not easy money and fame but pure art. With a half-million audience, who traces the photographer’s travelling around the world…

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    Victoria Pisarenko

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    Tropical inspiration

    May 3, 2014

    How to wallop Miu Miu and Prada

    February 12, 2015

    Green chasm

    July 12, 2016
  • Brands,  Runway

    Backstage SORRY I’M NOT FW`18-19

    May 20, 2018 /

    The Russian clothing brand SORRY I’M NOT celebrated its 5th birthday, a small but significant anniversary gathered all the admirers of the brand in club Aglomerat in Moscow. The main event of the evening was the presentation of a new autumn-winter collection 2018-2019, which was accompanied by a choir and sounds of techno. SORRY I’M NOT still offer us to combine high pieces with the street fashion. The collection is very practical and has the spirit of the Moscow climate: here you can find raincoat-hoodies and silicone dresses, waterproof tops and pants, cheerleader’s outfits and many other interesting things. Housekeeping  –  is not only the slogan of the collection, but also the…

    read more
    Daria Evtyanova

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    How Mercedes-Benz Fashion Week Tbilisi changed the fashion game in Caucasus region

    May 14, 2018

    Lilas: a new look on femininity

    November 9, 2014

    50 shades of pearls

    September 16, 2013
  • Brands

    Asian motifs, luxury and street style in the new collection of DOKUCHAEVA FW’18-19

    May 18, 2018 /

    Brand DOKUCHAEVA presented the new winter-autumn collection 2018-2019. Street fashion is closely intertwined with the classics, futuristic accessories create a completely new interpretation of the familiar items of the wardrobe. Trouser suits are complemented by safety belts and other sports elements, and clear light fabrics are balanced by a velvet, eco-fur and leather. Bright and juicy colors of the collection will be able to lift the mood in the darkest and dull time of the year. Photo: Margarita Smagina Style: Constantin Koshkin Models: Helena Milankovich & Tanni Travina

    read more
    Without Sugarcoat

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    Victoria Andreyanova FW’ 2016-2017

    August 5, 2016

    Melissa: From Brazil with love

    August 13, 2013

    Tom Tailor fw’ 2017

    June 7, 2017
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Recent Posts

  • New season of Global Talents Digital starts
  • Masks — the only must-have accessory in 2020
  • New virtual season of Mercedes-Benz Fashion Week Russia
  • Yulia Nikolaeva SS 2020
  • Backstage Roma Uvarov Design

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