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Masks — the only must-have accessory in 2020
Are you choosing a new it-bag for the upcoming season? Cancel it! We offer you the best accessory. The little piece of clothing, also known as a surgical mask by any means, will serve us the most this year. Straight from the doctors’ office to our closet, how did the society end up styling this new attire? How should one protect the mask from bacteria? We are here to help you with the answers. The current global health crisis affected numerous industries. However, the most vulnerable became fashion. This industry almost shifted it’s all values striating from trends ending with formats of the fashion events. Some of the most prominent…
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New virtual season of Mercedes-Benz Fashion Week Russia
Everyone will be able to see the new collections of designers from 20 countries as part of the new season of Mercedes-Benz Fashion Week Russia. Free up time for Global Talents Digital on June, 10-11. It is the world’s first international hybrid project from the National Fashion Chamber of Russia. It will combine real collections of fashion designers with the digital ones. Virtual and live models will show the latest trends. Watch the show on our website online: Global Talents Digital and TikTok, the leading platform for short videos, launch a new collaborative challenge #перезагружаюмоду (reboot fashion). Its essence is to reduce the consumption and overproduction of the fashion goods,…
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Yulia Nikolaeva SS 2020
Russian brand Yulia Nikolaeva showed at the Luzhniki Palace of Water Sports in Moscow it’s new collection. The officially enclosed space welcomed the guests with the warmth and atmosphere of a real summer. A talented photographer Daria Ratushina visited the backstage and watched the preparation of models and their rehearsal. Yulia Nikolaeva, a Russian designer and founder of the brand, is known for her ability to create stylish and minimalistic sets. Clothes from Julia look appropriate in any environment. Design always strives for utility and simplicity, but at the same time it looks very conceptual. The main audience of the brand is intellectuals who want to look stylish without compromising…
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Backstage Roma Uvarov Design
The new collection of the Russian brand Roma Uvarov Design was shown in Moscow. A collection was inspired by Emir Kusturica and called “Time of the Gypsies”, this show can be called the most interesting event of the past fashion week. There were many things that can be organically integrated into the shooting. I advise stylists to look at skirts and cardigans with flowers. It is a good choice for the ordinary buyers too: explore the suits, embroidered blouses and dresses with floral prints. You can note that the background color of the printed fabric is red, so it will be easier to style the clothing (you can take black,…
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All you should know about Russian brand 21DOT12
Within the framework of Mercedes-Benz fashion week Russia 21DOT12 fashion show took a place. Spring-summer 2019 collection gathered graceful images for men and women. We decided to tell you the most interesting facts about the things and the origin of this brand. Brand 21DOT12 was founded by Russian designer Nikolai Prokofiev in 2016. Initially, the designer occupied the niche of men’s clothing, but recent collections include many female products. The brand is characterized by androgyny and strict silhouettes. 21DOT12 adapts classic and familiar forms to modern realities confidently, adds its own highlights and unusual details. The brand does usual basic things, complemented by author’s prints and made from high-quality natural materials.…
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MIRSTORES ss’18
Young Russian brand MIRSTORES presented its new lookbook spring-summer 2018. The brand specializes in knitwear and creates comfortable, skin-friendly clothes from natural fabrics. You can find one of the main trends of the season – fishnet tops and dresses from the crochet. The summer collection of MIRSTORES also has cardigans, cotton dresses, knitted skirts and crop-tops. Materials: Dear Progress
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“This is not a F*cking Interview”: Adam Katz Sinding about how to become a famous photographer and launch a book
“I have many shitty photos of Snoop Dogg with Bella Hadid, which probably would gain more likes, but they are not nice photos. It’s just… whatever”, – Adam says seriously. This phrase makes you reconsider the whole concept of a photographer’s job. Adam Katz Sinding is a well-known figure in the fashion industry, whose photos you can see in top magazines like W and Vogue, he is also known as Le 21ème. Recently, the world has met his book “This is not a F*cking Street Style Book”. This man values not easy money and fame but pure art. With a half-million audience, who traces the photographer’s travelling around the world…
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Backstage SORRY I’M NOT FW`18-19
The Russian clothing brand SORRY I’M NOT celebrated its 5th birthday, a small but significant anniversary gathered all the admirers of the brand in club Aglomerat in Moscow. The main event of the evening was the presentation of a new autumn-winter collection 2018-2019, which was accompanied by a choir and sounds of techno. SORRY I’M NOT still offer us to combine high pieces with the street fashion. The collection is very practical and has the spirit of the Moscow climate: here you can find raincoat-hoodies and silicone dresses, waterproof tops and pants, cheerleader’s outfits and many other interesting things. Housekeeping – is not only the slogan of the collection, but also the…
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Asian motifs, luxury and street style in the new collection of DOKUCHAEVA FW’18-19
Brand DOKUCHAEVA presented the new winter-autumn collection 2018-2019. Street fashion is closely intertwined with the classics, futuristic accessories create a completely new interpretation of the familiar items of the wardrobe. Trouser suits are complemented by safety belts and other sports elements, and clear light fabrics are balanced by a velvet, eco-fur and leather. Bright and juicy colors of the collection will be able to lift the mood in the darkest and dull time of the year. Photo: Margarita Smagina Style: Constantin Koshkin Models: Helena Milankovich & Tanni Travina
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How Mercedes-Benz Fashion Week Tbilisi changed the fashion game in Caucasus region
Tbilisi has always been Caucasian Paris. Georgian ladies are believed to have their own unique and exquisite style. Even at the times of the Soviet Union, when every type of access to European and American magazines was forbidden, the women of Georgia managed to look nice and up-to-date. These are widely-known facts in the area of Mideast. However, not everyone outside of the Middle East knows about this little but fascinating place. Currently, we can trace a tendency of increasing tourist flow. Moreover, there is a big hype around Georgian designers and Tbilisi Fashion Week. For instance, George Keburia’s matrix sunglasses just blew up the fashion world, Mach&Mach -two sisters…
