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What you should know about post-Soviet designers, worried and changing the West
Post-Soviet designers conquer the West. There are two brands Gosha Rubchinskiy и Vetements now at the peak of popularity, both actively use the aesthetics of the 90s, the style of the post-Soviet period and are often criticized for propagating frankly ‘ugly and market’ combinations. Gosha Rubchinskiy represents the culture and style of teenagers, however for older Russians it causes associations with orphans from the 90’s and football fans. Designer Gosha Rubchinsky is in demand today to create collaborations with major brands, and this is a tremendous commercial move: so young fans of corporate identity buy expensive capsule items at incredible prices, and the designer’s popularity continues to grow. Demna Gvasalia, Vetements founder,…
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How to solve ‘nothing to wear’ issue
At least once in a lifetime almost every woman stood near the closet with the words: ‘I have nothing to wear!’. We don’t like a lot of things or we do not like ourselves in these things. And it is a problem of inefficient wardrobe. Let’s sort out what you can do in such a situation. 1) Buy only things you love. Forget about sales and discounts. Think about a dress a couple of days. Do you really need this? You can’t live without it, you know, where you will wear it and how, then buy. You’ll wear your favorite thing every day. Someone may think about conservatives, but it concerns all,…
