Without Sugarcoat

'Without Sugarcoat' is a magazine about fashion and style.

  • MBFW Russia
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  • MBFW Russia
  • Бренды
    • Показы
    • История
  • Вдохновение
    • Выставки
    • Фотографии
    • Книги
    • Люди
  • Красота
  • Мнение
  • Мода и Культура
  • Бизнес
  • Новости и События
    • Мероприятия
    • Новости проекта
  • Тренды
    • Съемки
    • Must-have
  • О нас
    • Редакция
    • Реклама и сотрудничество
    • Наши авторы
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  • О нас
    • Наши авторы
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  • MBFW Russia

    Igor Gulyaev fw’ 2016-2017

    4 октября, 2016 /

    The last day of Mercedes-Benz Fashion Week Russia met guests to enjoy the show of Igor Gulyaev. The podium was filled with evening dresses and coats with active appliques. A fur ceased to play a major role and became only the brightest addition to the elegant outfits. The new collection of Igor Gulyaev consists of female, men and children looks.  Photo: Daria Ratushina

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    VIVA VOX SS’ 2017

    21 октября, 2016

    Alena Akhmadullina SS’2017

    25 декабря, 2016

    New season of Global Talents Digital starts

    3 сентября, 2020
  • MBFW Russia

    Vika Smolyanitskaya FW’ 2016-2017

    23 сентября, 2016 /

    Vika Smolyanitskaya is a young Russian brand that gets a lot of attention from the local fashionistas. Under the leadership of the creative director, designer Victoria Smolyanitskaya, the brand has already exhibited in the showroom space of our fashion week, and then it turned on the podium of Mercedes-Benz Fashion Week Russia quickly. The brand carries itself to the fast fashion category as it tries to respond rapidly to the demand of the consumer market. The second Victoria’s collection shown within MBFW Russia was the same provocative as the first. The clothing created on the verge of a «motley bad taste» and «genius design» amazes by deep colors and bright prints in pop art style. Photo: Daria…

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    PIROSMANI by JENYA MALYGINA SS’16

    8 ноября, 2015

    Chapurin fw’ 2016-2017 Backstage

    26 мая, 2016

    Isabel Garcia fw’2017-2018

    7 июля, 2017
  • MBFW Russia

    SORRY I’M NOT FW’ 2016-2017

    14 июня, 2016 /

    This time the young talented brand SORRY I’M NOT participated in the Mercedes-Benz Fashion Week, and their last show just blew the catwalk on Moscow Fashion Week. The new collection gathered almost all Moscow fashionistas. Mildly speaking, an apple had no place to fall, what was the actual fail of organizers, because the whole room was full of schoolchildren and idlers, who read about the creative brand in some yellow newspaper (like our website, ahaha) and got hold of an invitation miraculously. Our photographer, Daria Ratushina, shuffled in the crowd, but she still managed to get the cherished pictures. People gathered for a good reason or not — it’s up to you to judge, but we definitely liked what…

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    New virtual season of Mercedes-Benz Fashion Week Russia

    10 июня, 2020

    Chemistry class: Dasha Gauser FW`16-17

    28 марта, 2016

    CONTRFASHION SS’2017

    4 ноября, 2016
  • MBFW Russia

    Chapurin fw’ 2016-2017 Backstage

    26 мая, 2016 /

    The show of the Russian fashion brand Chapurin closed 32 season of Mercedes-Benz Fashion Week Russia. New collection called SENSE 9.0 is a pure inspiration by 90-s style. Designer Igor Chapurin combined elements of grunge, punk and more classic silhouette of this era. The combinations of textures such as silk and tweed deserve a special attention. Despite of the daring theme of the collection, it came out very feminine, what is the merit of the elongated and emphasized feminine silhouettes.  Photo: Daria Ratushina

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    Daria Evtyanova

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    How to be featured by street style photographers?

    15 февраля, 2017

    Streetstyle from MBFW Russia FW`16-17

    25 марта, 2016

    Julia Dalakian fw’2017-2018

    4 августа, 2017
  • MBFW Russia

    Goga Nikabadze FW’16-17

    5 апреля, 2016 /

    We have tradition to visit Goga Nikabadze fashion show and admire it. No doubt, he is one of the most interesting and exciting Georgian designers presenting collections at Mercedes-Benz Fashion Week Russia. His collections are always very elegant and authentic, but it is not old-fashioned. But here we are interested not in things made by Goga, but in the magical connection between the audience and the designer. This energy simply can not be described in words. Goga Nikabadze loves his guests, and the guests adore him. The hall is exploded with the applause at the end of every show, the flowers fill the entire podium, and the designer bows down on his knees before the…

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    Daria Evtyanova

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    Streetstyle from MBFW Russia

    4 ноября, 2015

    Isabel Garcia fw’2017-2018

    7 июля, 2017

    Igor Gulyaev fw’ 2016-2017

    4 октября, 2016
  • Brands,  MBFW Russia,  Runway

    Chemistry class: Dasha Gauser FW`16-17

    28 марта, 2016 /

    Have you loved chemistry in school? Or maybe is your profession connected with it? It doesn`t matter, you will love it anyway. Just look at a new collection of Russian designer, Dasha Gauser. We adore it. She used the theme of the periodical system of the elements. And, oh, God, this is genius! It comes with the perfect complement in the form of portrait of Mendeleev on clothing. The stunning beauty of embroidered flasks decorated the most usual outfits, making them interesting and desperately fashionable. Microscopes, skulls and other badges become small hooliganism, reminding the TV series «Breaking Bad.» Well, will we do the chemistry? Photo: Daria Ratushina

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    Backstage SORRY I’M NOT from MFW

    19 ноября, 2015

    What you should know about post-Soviet designers, worried and changing the West

    26 ноября, 2017

    For honor and conscience

    22 августа, 2014
  • MBFW Russia

    B.E.S.S.A.R.I.O.N. SS`16-17

    21 марта, 2016 /

    While we are preparing for you photo and video materials from the last season of Mercedes-Benz Fashion Week Russia, which ended this week, we decided to show you photos from the show of B.E.S.S.A.R.I.O.N. brand from the previous season. Razmadze Bessarion is a Russian designer from Tbilisi, Georgia, and his origin burning blood is always visible in such a colorful and unusual collections. The theme of the show was the circus this time. Nothing funny and amusing. Even clowns looked morosely and brutal, not reminding us of the usual circus, but mostly the 4th season of American Horror Story series. And despite of the existence of the shirts and other office utensils the collection is not looked constrained…

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    «Ekaterina Furs» fall-winter 2017-2018

    15 сентября, 2017

    Chapurin fw’ 2016-2017 Backstage

    26 мая, 2016

    New virtual season of Mercedes-Benz Fashion Week Russia

    10 июня, 2020
  • MBFW Russia

    Natasha Vodianova for Zarina

    12 февраля, 2016 /

    New season of Mercedes-Benz fashion week Russia will be soon. And we continue to tell you about previous Week. «Fashion with Purpose»capsule collection by Natalia Vodianova and Zarina was one of significant show.    A story about girl with Down’s syndrome named Masha was the main theme of this show. Natalia launched a compain to support this girl and all people with the same disease. This story turned into preparations for the collection show right after news broadcast telling about it.   Natasha Vodianova herself and a girl Nika from Dima Bilan’s music video «Don’t be silent» («Ne molchi») were special guests at this event. Also many music, cinema and show business stars visited it. What concerns «family-look» collection, it’s more…

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    Daria Ratushina

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    SLAVA ZAITSEV fw`15-16

    2 мая, 2015

    Seven red devils from Mercedes-Benz fashion week

    4 ноября, 2014

    Alena Akhmadullina SS’2017

    25 декабря, 2016
  • MBFW Russia

    MBFW Russia Video Report

    9 февраля, 2016 /

    If you could not visit the fashion week in Russia, we are your rescue rangers. We have prepared for you two videos, in which we collected interesting shows of Russian designers. We hope you enjoy this format. Write in the comments below, what collection impresses you more.

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    SORRY I’M NOT SS`2017

    24 октября, 2016

    Streetstyle from MBFW Russia

    4 ноября, 2015

    New season of Global Talents Digital starts

    3 сентября, 2020
  • MBFW Russia

    PIROSMANI by JENYA MALYGINA SS’16

    8 ноября, 2015 /

    PIROSMANI founded by JENYA MALYGINA is a Russian fashion brand from Saint Petersburg. The concept of the fashion house is following: ‘No fashion, no trends, no season’. All models are consistently recognizable and always relevant, that is why Russian fashionistas are in love with this brand. Our magazine represented by photographer Daria Ratushina took a look at new spring-summer show and backstage preparation of PIROSMANI in the frame of MBFW Russia and got to know, why it is so adorable and beloved by local bloggers and celebrities.   The new PIROSMANI collection is called «Deep eyes». The clothes is really full of  content, which can shock somebody or affect the depths of…

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    SORRY I’M NOT FW’ 2016-2017

    14 июня, 2016

    «Ekaterina Furs» fall-winter 2017-2018

    15 сентября, 2017

    New virtual season of Mercedes-Benz Fashion Week Russia

    10 июня, 2020
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