Without Sugarcoat

'Without Sugarcoat' is a magazine about fashion and style.

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  • MBFW Russia
  • Бренды
    • Показы
    • История
  • Вдохновение
    • Выставки
    • Фотографии
    • Книги
    • Люди
  • Красота
  • Мнение
  • Мода и Культура
  • Бизнес
  • Новости и События
    • Мероприятия
    • Новости проекта
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  • Articles,  Cross cultural Fashion,  Daria's,  Looks,  MBFW Russia,  View

    How to be featured by street style photographers?

    15 февраля, 2017 /

    Being on the Fashion Week for a first time you notice a crowd of people with cameras, which run very fast to take pictures of someone. It could be a very famous person sometimes or a character causes a lot of questions. Who is being photographed and why? How to get into the frame, and is it possible? Firstly, all the photographers who shoot street fashion are divided into the «newcomers» and «oldies». Beginners shoot all in a row, or more often they work for a editorial assignment or to their own blog. The old photographers shoot only the stars and friends, models often get into frame. Why models do? Because talent does not spend on drinks, models always turn…

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    Daria Evtyanova

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    The easiest way to wear jumpsuit this summer

    18 июля, 2016

    8 Reasons to Read Garance Dore ‘Love.Style.Life’

    28 июля, 2017

    Reconstruction of the Finnish costume: Beauty transformation (part 2)

    7 сентября, 2013
  • MBFW Russia

    MBFW Russia Video Report

    9 февраля, 2016 /

    If you could not visit the fashion week in Russia, we are your rescue rangers. We have prepared for you two videos, in which we collected interesting shows of Russian designers. We hope you enjoy this format. Write in the comments below, what collection impresses you more.

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    Chemistry class: Dasha Gauser FW`16-17

    28 марта, 2016

    Laroom FW 2015/16

    17 июля, 2015

    Seven red devils from Mercedes-Benz fashion week

    4 ноября, 2014
  • MBFW Russia

    PIROSMANI by JENYA MALYGINA SS’16

    8 ноября, 2015 /

    PIROSMANI founded by JENYA MALYGINA is a Russian fashion brand from Saint Petersburg. The concept of the fashion house is following: ‘No fashion, no trends, no season’. All models are consistently recognizable and always relevant, that is why Russian fashionistas are in love with this brand. Our magazine represented by photographer Daria Ratushina took a look at new spring-summer show and backstage preparation of PIROSMANI in the frame of MBFW Russia and got to know, why it is so adorable and beloved by local bloggers and celebrities.   The new PIROSMANI collection is called «Deep eyes». The clothes is really full of  content, which can shock somebody or affect the depths of…

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    New season of Global Talents Digital starts

    3 сентября, 2020

    Artem Shumov SS’2017

    20 января, 2017

    Fashion Time Designers SS’2017

    24 февраля, 2017
  • Brands,  Runway

    ASYA SOLOVEVA FW’ 15-16

    16 августа, 2015 /

    I do not know it unfortunately or fortunately, but I managed to visit only a few shows on the last Moscow Fashion Week. Asya Solovyov was one of those shows. Main feature of the show was that the outfits was neon. The light was switched off for the final defile, and dresses began to glow. My opinion about the show is very contradictory. On the one hand it is interesting, colors are beautiful. However, you can consider me old-fashioned, but I believe that such a light fabric has no place in winter. Clothing with holes remains unclear to me, the models wear sneakers on almost all the shows now. But I really liked…

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    Daniil Antsiferov Backstage FW`16-17

    28 марта, 2016

    New Yorker Christmas party

    22 декабря, 2014

    Melissa: From Brazil with love

    13 августа, 2013
  • MBFW Russia

    Laroom FW 2015/16

    17 июля, 2015 /

    A new collection of of the brand LAROOM autumn-winter 2015/16 was shown at Mercedes-Benz Fashion Week in Russia. The inspiration were the tropical birds. Designer of the brand Eugenia Legkodymova used the palette of rich colors in the manufacture of clothing. Photo: Daria Evtyanova

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    Streetstyle from MBFW Russia

    4 ноября, 2015

    VIVA VOX SS’ 2017

    21 октября, 2016

    CONTRFASHION SS’2017

    4 ноября, 2016
  • MBFW Russia

    Maison SAS fw’15-16

    6 июня, 2015 /

    A new brand Maison SAS debuted at Mercedes-Benz Fashion Week. The collection is called Monochromatic and based on the shades of gray in different combinations and forms. he femininity and lightness work with masculinity and exaggerated volumes. The architecture of looks lies in accurate geometrical lines and straightforwardness. The designer focused on a cosmic and surreal source, she was inspired by the future. Futurism of the collection was created due to accessories from white and transparent material. Jewellery Magia Di Gamma supplemented the collection. I liked the futuristic voluminous necklaces and bracelets made of transparent blown glass. The collection obviously cause a sense of deja-vu for fans of futurism. «I have seen it…

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    Backstage Roma Uvarov Design

    24 октября, 2019

    Fashion Time Designers SS’2017

    24 февраля, 2017

    OLGA_PLЁNKINA: Human is a measure of fashion

    3 ноября, 2014
  • MBFW Russia

    Kajf&Kajf fw` 15-16

    8 мая, 2015 /

    The show of Kajf&Kajf took place within Mercedes-Benz Fashion Week Russia. The main feature of the brand is the leather. This was reflected in the make-up, models walked on the runway with leather lips.   I totally fell in love with these extraordinary looks and accessories. Colored leather trousers of the brand are simply stunning. What do you think about it?                    

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    Slava Zaitsev’s Fashion Laboratory fw’2017-2018

    2 июня, 2017

    New season of Global Talents Digital starts

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    Chemistry class: Dasha Gauser FW`16-17

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  • MBFW Russia

    SLAVA ZAITSEV fw`15-16

    2 мая, 2015 /

    I am glad to present photos from the Mercedes-Benz Fashion Week. And the first will be show of Slava Zaitsev. He is a classic of Russian fashion. Collection Fall-Winter also came out very classic and even historical: vintage dresses with crinolines, elegant hats and something from the British dandy.         The show was just amazing. Everyone were excited especially after the latest model, walking on a runway under the poem of Marina Tsvetaeva. The show caused a formication. Enjoy my photos and leave a feedback! I would be very happy to discuss the collection in comments below.

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    Chapurin fw’ 2016-2017 Backstage

    26 мая, 2016

    Laroom FW 2015/16

    17 июля, 2015

    IVKA SS’2017

    8 ноября, 2016
  • MBFW Russia

    OLGA_PLЁNKINA: Human is a measure of fashion

    3 ноября, 2014 /

    On October 26, the last day of Mercedes-Benz Fashion Week Russia there was held the brightest shows, including the controversial and brilliant project ‘CONTRFASHION‘. On ‘CONTRFASHION’ show was all: high-tech fabrics, vanguard forms, unusual cut and silhouettes. It was bold and contrasting. However, the most interesting phenomenon was ‘OLGA_PLЁNKINA’ brand that combines the tradition and rebellion, classic and unimaginable experiments. The show was accompanied by a live performance of drummers from ‘Drum Cast’, and a high fashion rule the catwalk.  I was interested to find harmony and answer for some questions. Thus I joined the unusual trends and chatted with the popular designer, stylist and photographer, Olga Plenkina.   Hello, Olga. I congratulate you with the collection, it is simply…

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    Fashion Time Designers SS’2017

    24 февраля, 2017

    Why Russian streetstyle photographers are so terrible in work

    3 марта, 2017

    Chemistry class: Dasha Gauser FW`16-17

    28 марта, 2016
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