• Articles,  Cross cultural Fashion,  Daria's,  Looks,  MBFW Russia,  View

    How to be featured by street style photographers?

    Being on the Fashion Week for a first time you notice a crowd of people with cameras, which run very fast to take pictures of someone. It could be a very famous person sometimes or a character causes a lot of questions. Who is being photographed and why? How to get into the frame, and is it possible? Firstly, all the photographers who shoot street fashion are divided into the «newcomers» and «oldies». Beginners shoot all in a row, or more often they work for a editorial assignment or to their own blog. The old photographers shoot only the stars and friends, models often get into frame. Why models do? Because talent does not spend on drinks, models always turn…

  • Daria's,  Looks,  Photoshoots

    Big Grunge Experiment: What you need to know about this style

    Once upon a time one girl named Daria decided to make an experiment with her style. The choice was simple, it was a grunge. This style was born in twentieth-century music (provided by such a groups and musicians as Nirvana, The Melvins, Green River, etc.) and fashion. Kurt Cobain, Nirvana’s leader, was the reluctant voice of the generation and his style influenced a lot. The grunge means ‘tired of fashion’ and can be interpreted as a ‘nonfashion’ movement. The essential parts of the style are: uncoordinated look, ripped and faded jeans, flannel shirts, layers and oversized clothes. Faux leather jacket: Zara Jeans: H&M Boots: Asos Top: Dresslink Shirt: Monki Sunglasses: Gentle Monster Choker: Ali Express Gradient…

  • MBFW Russia

    Alena Akhmadullina for Faberlic

    Within the last season of Mercedes-Benz Fashion Week Russia designer Alena Akhmadullina, which can be called the main storyteller of the Russian podium, presented her new collection consisting of two acts. The first one was «The Mistress of the Copper Mountain” and the second was dedicated to three capsule collections for Faberlic by Alena Akhmadullina: «The Bird of Happiness», «Winter bouquet» and «Empire».  When you see this collection, you find yourself in a Russian fairy-tale world, which is presented through the prism of style created by Austrian artist and modernist Gustav Klimt, walk through a magic garden with incredible plants and flowers, as well as get inspiration by popular in Russia Empire style. Collections are already represented in catalogs and…

  • Daria's,  Editorial,  Photoshoots,  Trends

    Night Before Christmas

    The night before Christmas is a magic time, divination time. Girls get together and tell fortunes to know the future and their destiny. This night and Yule are dark and full of mysteries. Everything can happen this Holidays. Would you like to be a spectator or participant? Choose fast and don’t make a mistake. Olga wears: Sleeping dress Asos, shoes Asos; necklace No Name, moon bag&top Monki; Daria wears: Top Sorry I’m Not, skirt Vintage, choker Asos, shoes Zara Olga wears: White blouse H&M, shorts & boots Asos;  Daria wears: Constellation blouse Sorry I’m Not, skirt H&M, boots Ash Daria wears: White lace dress H&M Conscious Exclusive, boots Dino Bigioni; Olga wears: Black dress Milk It, black sleeping dress New Look, boots — model property Daria…

  • MBFW Russia

    Alena Akhmadullina SS’2017

    Alena Ahmadullina fashion show is one of the most expected show within Mercedes-Benz Fashion Week Russia always. The latest collection of the brand based on the fairy tale «The Mistress of the Copper Mountain» is not an exception. We find unique applications, sparkling stones and a keeper by herself in the form of a lizard on the clothes. Photo: Daria Ratushina

  • Articles,  Brands,  Cross cultural Fashion,  Daria's,  Runway

    SAJA by Samir Jamai

    On November 26 a space of The Dome in Moscow hosted a private fashion show of the Moroccan brand SAJA by Samir Jamai. The designer presented his collection of haute couture caftans to the audience of the capital and personally talked to the guests before and after the show. The organizers created a magical atmosphere of the oriental fairytale with a help of Moroccan music during the show and the sound of the sea, which was accompanied by a tea party and sweet snacks. Samir Jamai, designer and founder of the brand Saja, is also a consultant of the World Moroccan Association. As a member of The East County Art Association, the designer is not…

  • Brands,  Runway

    Ruban ss’2017

    Sisters Alice and Julia Ruban presented their new spring-summer collection of the brand. Guests of the show dipped into the a blooming garden atmosphere, where the nymphs walked in flying dresses, transparent silk blouses and light skirts with ruffles. A special emphasis was the outerwear with gorgeous couture decoration — applique, typical for the brand. Of course, leather and fur deserve an attention too: these materials are used in the spring-summer collections rarely.  Photo: Daria Ratushina

  • MBFW Russia

    IVKA SS’2017

    Within the 33rd season of Mercedes-Benz Fashion Week Russia brand IVKA  presented its new spring-summer 2017 collection. One of the most creative and rebellious Russian brands released models on the catwalk headscarves made of plastic bags. Someone was very amused by the cheeky looks of a «decadent cleaning staff», but a well thought-out styling underlined the mood of the collection perfectly, and left no one indifferent. Photo: Daria Ratushina

  • MBFW Russia


    Project CONTRFASHION presented the work of 4 designers this season. Collection of the brand Victoria Stepanova came out very bright and rebellious. Fur «wings» on the sleeves combined with a leather and transparent fabric was complemented with a great abundance of the colorful accents. Brand GONZO gang showed trendy outfits of boys and girls from the «next door» on the catwalk. The special atmosphere was created by a basketball player, who also appeared in the clothes of black, white and red colors. Elisa Heinesen used multilayer and graphically silhouettes in her collection. The colors deserves special attention: fashionable prints of the rocks and minerals combined with a futuristic metal. Men’s collection of EZ by Elena Zemtsova reminded not only about the cyberpunk, but also the…

  • Brands,  News&Events

    S.Oliver SS’2017

    On October 27 Fotofaktura space in Moscow hosted a press day of S.Oliver. In the framework of the event spring collection of the brand were presented in three directions: Q/S Designed By, S.Oliver Red Label and Black Label. Media, guests and bloggers met with the latest fashion, talked with the representatives of the brand and had a tasty snack. Lines Red Label and Black Label are the perfect epitome of the casual style. By the way you can find both excellent basic models (especially jeans) and interesting wardrobe items with prints, stripes and flowers in collections. One of the main advantages of both lines is unlimited age category of consumers. Black Label…