The Finnish history of the 20th century is not so simple. Transformation of the standards at that time has played a huge role in the culture and style of the Finnish people. In towns, make-up was no longer considered as frivolous as it had been before. Painting your lips and powdering your nose — even in public places — was positively fashionable. Women found their role models in the great stars of the silver screen. The sales and promotion of cosmetic grew. Shops offered both Max Factor and Elizabeth Arden cosmetics and Eau de Cologne 4711. Coco Chanel`s perfume Chanel No. 5 had been on the market since the begining…