• Brands,  Runway

    IZETA SS’16

    The show of a new spring collection of IZETA designed by Izeta Gadzhieva took a place in a large hall at Lotte Hotel Moscow. Our photographer Daria Ratushina visited the event and made atmospheric pictures of the show and preparations. The designer was inspired by the style of the 70s, and in particular, the best years of the Studio 54. The collection is bright and effective incarnation of the glamor from that famous places. Izeta explained that the collection is very modern with only a slight touch of the style of that time. It turned out very delicately and gracefully, and, of course, in the spirit of IZETA fashion house, which is famous for…

  • Brands,  Runway

    A La Russe: Journey to a dream

    Would you like to travel through the ages, deserts and oceans, trying to find an impotrant information in ancient books and spending some hours at a railway station waiting for your very special train, and finally, would you like to see the garden of the last Russian Empress, her lilac boudoir in Alexander Palace, to feel the flush of a «chenille» odour and to hear the Emperor’s enamored voice, performing the Alexander Block’s «Lilac» romance? We invite you to follow the main character of Anastasia Romantsova collection and to become a traveler to find a dream, to find a lilac garden. The designer used a format of trunk show, whuch is very rare in…

  • Brands,  Runway

    Backstage SORRY I’M NOT from MFW

    Probably, you guess that we have not only MBFW Russia, but we also have a local fashion weeks such as Moscow Fashion Week. The last one wasn’t interesting, but our photographer Daria Ratushina had a close look on the backstage and found something incredible. It was a very provocative and bright show of the local brand SORRY I’M NOT, which claims ‘Sorry, not a fashion house’. Perhaps, these guys are not right, because their show and clothes was more fashionable than a whole motherland. The show started from the key phrase of Sailor Moon: ‘Moon Prism Power, make up’. And it made. So, the DJ blew up the dance floor. There…

  • Brands,  History

    KOVALEVAMOLOCHAEVA: a new face of outerwear

    KOVALEVAMOLOCHAEVA is a design duo from Novosibirsk, who works in fashion industry more than 7 years. The winners of national and international design competitions are the best young designers of Russia according to National Fashion Industry Academy, they are the winners of the national award «Golden spindle 2014». The new collection of KOVALEVAMOLOCHAEVA ‘Varya’is a modern silhouette, high-quality materials and bright prints. I talked to the designers about the collection and other important details. What inspired you to create this collection? Why is it called like that? The feature of the collection is a combination of the outerwear (jackets, down jackets and coats) with evening dresses. The basis of the collection…

  • Brands,  Runway


    I do not know it unfortunately or fortunately, but I managed to visit only a few shows on the last Moscow Fashion Week. Asya Solovyov was one of those shows. Main feature of the show was that the outfits was neon. The light was switched off for the final defile, and dresses began to glow. My opinion about the show is very contradictory. On the one hand it is interesting, colors are beautiful. However, you can consider me old-fashioned, but I believe that such a light fabric has no place in winter. Clothing with holes remains unclear to me, the models wear sneakers on almost all the shows now. But I really liked…

  • Articles,  Brands,  Daria's,  News&Events

    Shoes Jewellery

    Shop «Hohlovka» (HHLVK) in collaboration with the young jewelry brand ___48___ create a simple and beautiful decoration for the shoes. Shoes Jewellery Collection includes a number of pins for casual shoes. The pins are made of 925 sterling silver and natural river pearls. They are easily fastened with laces, turning the most ordinary shoes and sneakers in trendy shoes from the catwalk. They also can help to give elegance and romance even to the roughest shoes. One detail can completely change the look. Therefore brooches are perfect for those who like to experiment with their own style. They can be used in the kit, or separately, depending on the occasion…

  • Brands,  News&Events


    Mary Katrantzou and Adidas Originals are ready to present a second fashion collaboration for the spring-summer 2015 season. Mary Katrantzou known for her prints and textures, she dress celebrities for a red carpet. Click to look full lookbook of the apparel. Prints in capsule collection with Adidas imitate stopwatches, tennis rackets and badminton shuttlecocks. The lineup will be available in July 2015, it include apparel as well as footwear.      

  • Brands,  Events,  News&Events

    Monki fw’ 2015-2016

    Company Monki make interesting and colorful collection for the coming autumn and winter. The presentation to the press tooks place in a very bright and colorful place, Powerhouse Moscow, which fully conveys the atmosphere of items. The collection is dedicated to travel, and every thing tells its own story and help to create new ones.   Like other brands, brand Monki believes that something new is a well forgotten old one. Or not quite old. One part of the new collection takes us into the atmosphere of the 90’s parties, and the second one offers us to become real English dandy. Rave’s part is made of colorful materials flashy but not vulgar…

  • Brands,  News&Events

    ASOS autumn-winter 2015-2016

    A presentation of ASOS collection autumn-winter 2015-2016 took the place in Moscow in the showroom Lunar Hare last week. The main inspiration of the collection were the trends of the 70s. The whole collection is divided into several lines: the first one is devoted to science fiction and minimalism, the second one represents the idea of a party and embodies Studio 54, the third line is a more casual interpretation of the ’70s fashion, besides, there are things in military style and the line for owners of magnificent forms, maternity and petite line.     Of course, one should pay attention to sparkling dress with sequins in the style of Andy…

  • Brands,  Events,  News&Events

    New Yorker Christmas party

    December 19, there was a private party on the occasion of the New Year and Christmas in Sparkle showroom in Moscow. Presentation of the new collection of New Yorker took place within the party. The collection was created by students and launched under the slogan «from customers for customers.» It turned out very festive, stylish, and most importantly youth. The collection combines the main trends of this winter: glitter, volume coats, geometry, stylish prints and leatherette.