• Brands,  MBFW Russia

    All you should know about Russian brand 21DOT12

    Within the framework of Mercedes-Benz fashion week Russia 21DOT12 fashion show took a place. Spring-summer 2019 collection gathered graceful images for men and women. We decided to tell you the most interesting facts about the things and the origin of this brand. Brand 21DOT12 was founded by Russian designer Nikolai Prokofiev in 2016. Initially, the designer occupied the niche of men’s clothing, but recent collections include many female products. The brand is characterized by androgyny and strict silhouettes. 21DOT12 adapts classic and familiar forms to modern realities confidently, adds its own highlights and unusual details. The brand does usual basic things, complemented by author’s prints and made from high-quality natural materials.…

  • Brands,  Runway

    Backstage SORRY I’M NOT FW`18-19

    The Russian clothing brand SORRY I’M NOT celebrated its 5th birthday, a small but significant anniversary gathered all the admirers of the brand in club Aglomerat in Moscow. The main event of the evening was the presentation of a new autumn-winter collection 2018-2019, which was accompanied by a choir and sounds of techno. SORRY I’M NOT still offer us to combine high pieces with the street fashion. The collection is very practical and has the spirit of the Moscow climate: here you can find raincoat-hoodies and silicone dresses, waterproof tops and pants, cheerleader’s outfits and many other interesting things. Housekeeping  —  is not only the slogan of the collection, but also the…

  • Brands

    Asian motifs, luxury and street style in the new collection of DOKUCHAEVA FW’18-19

    Brand DOKUCHAEVA presented the new winter-autumn collection 2018-2019. Street fashion is closely intertwined with the classics, futuristic accessories create a completely new interpretation of the familiar items of the wardrobe. Trouser suits are complemented by safety belts and other sports elements, and clear light fabrics are balanced by a velvet, eco-fur and leather. Bright and juicy colors of the collection will be able to lift the mood in the darkest and dull time of the year. Photo: Margarita Smagina Style: Constantin Koshkin Models: Helena Milankovich & Tanni Travina

  • Brands,  Cross cultural Fashion,  View

    What you should know about post-Soviet designers, worried and changing the West

    Post-Soviet designers conquer the West. There are two brands Gosha Rubchinskiy и Vetements now at the peak of popularity, both actively use the aesthetics of the 90s, the style of the post-Soviet period and are often criticized for propagating frankly ‘ugly and market’ combinations. Gosha Rubchinskiy represents the culture and style of teenagers, however for older Russians it causes associations with orphans from the 90’s and football fans. Designer Gosha Rubchinsky is in demand today to create collaborations with major brands, and this is a tremendous commercial move: so young fans of corporate identity buy expensive capsule items at incredible prices, and the designer’s popularity continues to grow. Demna Gvasalia, Vetements founder,…

  • MBFW Russia

    Julia Dalakian fw’2017-2018

    Brand Julia Dalakian showed its new season collection within Mercedes-Benz Fashion Week Russia. The collection called «Spy never lies» is a combination of urban style with a touch of grotesque. Strict outfits are complemented by glamorous and sporty elements. Designer Julia Dalakyan showed an abundance of rompers, trouser suits, coats and jackets with removable collars and unusual decoration. Photo: Katerina Ponik

  • Brands,  News&Events

    LAROOM fw’2017-2018

    Brand Laroom presented its new fall-winter 2017-2018 collection, inspired by the aesthetics of France of the 70s. French bourgeois lightness and hippie’s easiness are combined with romantic style and strict luxury. The basis of the collection consists of multi-layering, eclectic and variety of prints and textures. In addition to the checkered suits with clean lines, knitwear and airy blouses, the collection also features evening and cocktail dresses from very spectacular shimmering fabrics. Photo: Nikolay Zverkov Art-direction: Dusya Maksimova Make-up: Julia Tochilova

  • Brands,  Events,  News&Events

    Tom Tailor fw’ 2017

    German brand Tom Tailor presented its autumn/winter 2017 collection. The main lines of Tom Tailor WOMEN and MEN offer a classic and basic wardrobe embodying the idea of utilitarianism: monochrome and strict images come alive due to the tendency to ‘athleisure’ (clothes for sports and leisure). The natural palette in the women’s line is complemented by floral prints, and in the male collection has ornaments in the form of a maple leaf and a light careless style of Canadian loggers. The outerwear deserves a special attention, it is ideal for every day, but it does not look boring and it will emphasize the unique style of its owners. The female and male lines of Tom Tailor…

  • Articles,  Brands,  Cross cultural Fashion,  Daria's,  Runway

    SAJA by Samir Jamai

    On November 26 a space of The Dome in Moscow hosted a private fashion show of the Moroccan brand SAJA by Samir Jamai. The designer presented his collection of haute couture caftans to the audience of the capital and personally talked to the guests before and after the show. The organizers created a magical atmosphere of the oriental fairytale with a help of Moroccan music during the show and the sound of the sea, which was accompanied by a tea party and sweet snacks. Samir Jamai, designer and founder of the brand Saja, is also a consultant of the World Moroccan Association. As a member of The East County Art Association, the designer is not…

  • Brands,  Runway

    Ruban ss’2017

    Sisters Alice and Julia Ruban presented their new spring-summer collection of the brand. Guests of the show dipped into the a blooming garden atmosphere, where the nymphs walked in flying dresses, transparent silk blouses and light skirts with ruffles. A special emphasis was the outerwear with gorgeous couture decoration — applique, typical for the brand. Of course, leather and fur deserve an attention too: these materials are used in the spring-summer collections rarely.  Photo: Daria Ratushina

  • Brands,  Runway

    Alexander Arutyunov FW’ 2016-2017

    The show of the Russian fashion designer Alexander Arutyunov took a place in unusual site — Gogol-centre. The collection autumn-winter 2016-2017 was very provocative, but elegant as always, every item of the brand is a good quality and amazing handmade. The dizzying brilliance of embroidered sequins combined with oriental elements of national costumes was boldly combined with fishnet stockings and lace-up leather jackboots. Emphasized feminine silhouettes with corsets alternated by flying dresses with ruffles, luxury shakos with silk ribbons and hussar uniforms with bright decorations conquered all guests finally. Photo: Daria Ratushina