The first question was: do I really need a blog? Everyone is entitled to their own opinions, but not everybody tries to express it. Sometimes it seems very boring. I decided to start my own project called ‘Without Sugarcoat’ to show you a real face of Russian fashion, to distinguish cultural features of local fashion. I hope that magazine helps you to understand this industry more, to understand yourself. The name reflects the content and purpose of my magazine. I want to show that fashion is inside our mentality. The way we dress and what we prefer — it is an integral part of our culture. Each country has its own vision of the world, and this is reflected…