MBFW Russia

New virtual season of Mercedes-Benz Fashion Week Russia

Everyone will be able to see the new collections of designers from 20 countries as part of the new season of Mercedes-Benz Fashion Week Russia. Free up time for Global Talents Digital on June, 10-11. It is the world’s first international hybrid project from the National Fashion Chamber of Russia. It will combine real collections of fashion designers with the digital ones. Virtual and live models will show the latest trends. Watch the show on our website online:

Global Talents Digital and TikTok, the leading platform for short videos, launch a new collaborative challenge #перезагружаюмоду (reboot fashion). Its essence is to reduce the consumption and overproduction of the fashion goods, stimulate demand for digital clothing and change the outfit at the click of a finger. Workshops will be held within the framework of the fashion week: you could create virtual clothing and use augmented reality technologies. On June 10, at 16:00, fashion designer Bayat Akerov will be part of the workshop “Creating a Sweatshirt in Digital”, and on June 11, at 16:00, the ophelica brand designer, the author of the first digital costume sold in Russia, will tell you how to create and try on digital clothes using your own photos.

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