• Brands,  Runway

    Backstage SORRY I’M NOT FW`18-19

    The Russian clothing brand SORRY I’M NOT celebrated its 5th birthday, a small but significant anniversary gathered all the admirers of the brand in club Aglomerat in Moscow. The main event of the evening was the presentation of a new autumn-winter collection 2018-2019, which was accompanied by a choir and sounds of techno. SORRY I’M NOT still offer us to combine high pieces with the street fashion. The collection is very practical and has the spirit of the Moscow climate: here you can find raincoat-hoodies and silicone dresses, waterproof tops and pants, cheerleader’s outfits and many other interesting things. Housekeeping  —  is not only the slogan of the collection, but also the…

  • Brands,  Cross cultural Fashion,  Events,  News&Events,  Runway

    How Mercedes-Benz Fashion Week Tbilisi changed the fashion game in Caucasus region

    Tbilisi has always been Caucasian Paris. Georgian ladies are believed to have their own unique and exquisite style. Even at the times of the Soviet Union, when every type of access to European and American magazines was forbidden, the women of Georgia managed to look nice and up-to-date. These are widely-known facts in the area of Mideast. However, not everyone outside of the Middle East knows about this little but fascinating place. Currently, we can trace a tendency of increasing tourist flow. Moreover, there is a big hype around Georgian designers and Tbilisi Fashion Week. For instance, George Keburia’s matrix sunglasses just blew up the fashion world, Mach&Mach -two sisters…

  • Brands,  Runway

    Karina Khimchinskaya SS’2017. Backstage

    Within the last season of Moscow Fashion Week a fashion show of Karina Khimchinskaya took a place. It is a famous and star Moscow brand. The story started in 2013, when the first show of the designer was in Jurmala New Wave. The last catwalk showed an unusual approach to the defile: models walk the podium twice, the second emergence was in a special uniform and was provided with a dancing. The final flower on this cake was the entrance of a famous makeup artist and instagrammer Goar Avetisyan Photo&text: Marina Kovaleva

  • Articles,  Brands,  Cross cultural Fashion,  Daria's,  Runway

    SAJA by Samir Jamai

    On November 26 a space of The Dome in Moscow hosted a private fashion show of the Moroccan brand SAJA by Samir Jamai. The designer presented his collection of haute couture caftans to the audience of the capital and personally talked to the guests before and after the show. The organizers created a magical atmosphere of the oriental fairytale with a help of Moroccan music during the show and the sound of the sea, which was accompanied by a tea party and sweet snacks. Samir Jamai, designer and founder of the brand Saja, is also a consultant of the World Moroccan Association. As a member of The East County Art Association, the designer is not…

  • Brands,  Runway

    Ruban ss’2017

    Sisters Alice and Julia Ruban presented their new spring-summer collection of the brand. Guests of the show dipped into the a blooming garden atmosphere, where the nymphs walked in flying dresses, transparent silk blouses and light skirts with ruffles. A special emphasis was the outerwear with gorgeous couture decoration — applique, typical for the brand. Of course, leather and fur deserve an attention too: these materials are used in the spring-summer collections rarely.  Photo: Daria Ratushina

  • Brands,  Runway


    Within the framework of the Moscow Fashion Week brand ASYA SOLOVEVA carried out a fashion show. We was on the backstage before the show and found out everything about a collection. The collection named «Kaleidoscope» turned out very bright, but also urban, despite the splashy and colorful  accents, remained the smithereens of the glass.  Photo: Daria Evtyanova

  • Brands,  Runway

    Victoria Andreyanova FW’ 2016-2017

    It is time to start preparation for a winter and look for a stylish and warm clothes, so we decided to remember one of the most interesting fashion shows from Moscow Fashion Week. Designer Victoria Andreyanova presented her new winter collection in a very unusual for the podium way, but very habitual for Russia: models walked down the catwalk wrapped in sweaters with a massive collar, they hugged their arms and rubbed the hands in an attempt to keep warm. We hope that all this clothes will be warm this winter as well as it looks great and very original. For example, a coat or a romper with a trees cuts print, completed with cozy angora sweaters will help any girl to look fashionable…

  • Brands,  Runway

    Blugirl fw’ 16-17

    On June 3, the premiere of a new FW 16-17 collection of well-known Italian brand Blugirl took a place in St. Petersburg, represented by by Anna Molinari, the inimitable «Queen of Roses» and the head of the fashion house Blufin. For many years, the looks of Blugirl, Blumarine‘s younger sister, combines juicy colors and unusual styles harmoniously as well as fine details: a collars in Victorian style with ruffles, jewelry and furs; inlaid lace, geometric graphics, flower embroidery and prints are the signs of impeccable taste and high style. Imagine a warm summer sunny day, you enter the rose garden. You are picked up by a fresh, slightly cool breeze, it takes you on a dance of impulsive and passionate,…

  • Brands,  Runway

    Alexander Arutyunov FW’ 2016-2017

    The show of the Russian fashion designer Alexander Arutyunov took a place in unusual site — Gogol-centre. The collection autumn-winter 2016-2017 was very provocative, but elegant as always, every item of the brand is a good quality and amazing handmade. The dizzying brilliance of embroidered sequins combined with oriental elements of national costumes was boldly combined with fishnet stockings and lace-up leather jackboots. Emphasized feminine silhouettes with corsets alternated by flying dresses with ruffles, luxury shakos with silk ribbons and hussar uniforms with bright decorations conquered all guests finally. Photo: Daria Ratushina    

  • Brands,  Events,  News&Events,  Runway

    Konstantin Gayday X Stephen Webster presentation

    On April 20, the Residences of the British Ambassador in Moscow hosted a presentation of the collections of the most famous hat Russian designer Konstantin Gayday. and British jewelry brand Stephen Webster. A haute couture collection #theSHAPKAS was presented in the format of a trunk show, which was supported by different British brands such as Becca, Ahmad Tea and others. One of the main sources of inspiration for the designer were traditional national headwear and Russian fairy tales, without which the history would not have such a bright colors. One of the main sources of inspiration for the designer were traditional national headwear and Russian fairy tales, without which the history would…