Brands,  Runway

Backstage SORRY I’M NOT FW`18-19

The Russian clothing brand SORRY I’M NOT celebrated its 5th birthday, a small but significant anniversary gathered all the admirers of the brand in club Aglomerat in Moscow. The main event of the evening was the presentation of a new autumn-winter collection 2018-2019, which was accompanied by a choir and sounds of techno.

SORRY I’M NOT still offer us to combine high pieces with the street fashion. The collection is very practical and has the spirit of the Moscow climate: here you can find raincoat-hoodies and silicone dresses, waterproof tops and pants, cheerleader’s outfits and many other interesting things. Housekeeping  —  is not only the slogan of the collection, but also the brand’s struggle for a rational consumption: a number of models were created from the recycled things. The brand works on small quantities and tries not to harm the environment.

Photo: Ivan Morkovkin

Text: Daria Evtyanova

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