Brands,  Runway

Araida FW’ 2016-2017

April 13, the House of Smirnov in Moscow hosted the show of the brand ARAIDA. The slogan of the brand is following: The brand of modesty. And it describes the colorful, but very modest collection of the brand perfectly. Traditional oriental outfits do not look conservative, likely, very modern and fashionable.


The collection came out very bright and rich. We was conquered by a very progressive perspective. Particularly we was impressed by the diversity and beauty of headscarves. The young brand for the second season shows that flying silhouettes are their main feature. The surprise was the combination of dense and light textures within a single item of clothing, but it was fine, although it is unusual decision.

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Photo: Daria Ratushina

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