Without Sugarcoat

'Without Sugarcoat' is a magazine about fashion and style.

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  • MBFW Russia
  • Бренды
    • Показы
    • История
  • Вдохновение
    • Выставки
    • Фотографии
    • Книги
    • Люди
  • Красота
  • Мнение
  • Мода и Культура
  • Бизнес
  • Новости и События
    • Мероприятия
    • Новости проекта
  • Тренды
    • Съемки
    • Must-have
  • О нас
    • Редакция
    • Реклама и сотрудничество
    • Наши авторы
    • Публикации о нас

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  • About Us
  • О нас
    • Наши авторы
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  • Brands,  MBFW Russia

    All you should know about Russian brand 21DOT12

    10 декабря, 2018 /

    Within the framework of Mercedes-Benz fashion week Russia 21DOT12 fashion show took a place. Spring-summer 2019 collection gathered graceful images for men and women. We decided to tell you the most interesting facts about the things and the origin of this brand. Brand 21DOT12 was founded by Russian designer Nikolai Prokofiev in 2016. Initially, the designer occupied the niche of men’s clothing, but recent collections include many female products. The brand is characterized by androgyny and strict silhouettes. 21DOT12 adapts classic and familiar forms to modern realities confidently, adds its own highlights and unusual details. The brand does usual basic things, complemented by author’s prints and made from high-quality natural materials.…

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    New Yorker Christmas party

    22 декабря, 2014

    Big fail of Alexander Wang

    2 ноября, 2014

    ASOS autumn-winter 2015-2016

    30 мая, 2015
  • Brands

    MIRSTORES ss’18

    13 июня, 2018 /

    Young Russian brand MIRSTORES presented its new lookbook spring-summer 2018. The brand specializes in knitwear and creates comfortable, skin-friendly clothes from natural fabrics. You can find one of the main trends of the season — fishnet tops and dresses from the crochet. The summer collection of MIRSTORES also has cardigans, cotton dresses, knitted skirts and crop-tops. Materials: Dear Progress

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    Returning to Rome

    20 июня, 2013

    S.Oliver SS’2017

    29 октября, 2016

    SAJA by Samir Jamai

    1 декабря, 2016
  • Brands,  Runway

    Backstage SORRY I’M NOT FW`18-19

    20 мая, 2018 /

    The Russian clothing brand SORRY I’M NOT celebrated its 5th birthday, a small but significant anniversary gathered all the admirers of the brand in club Aglomerat in Moscow. The main event of the evening was the presentation of a new autumn-winter collection 2018-2019, which was accompanied by a choir and sounds of techno. SORRY I’M NOT still offer us to combine high pieces with the street fashion. The collection is very practical and has the spirit of the Moscow climate: here you can find raincoat-hoodies and silicone dresses, waterproof tops and pants, cheerleader’s outfits and many other interesting things. Housekeeping  —  is not only the slogan of the collection, but also the…

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    Daria Evtyanova

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    What you should know about post-Soviet designers, worried and changing the West

    26 ноября, 2017

    FENDI Roma: Dream Masters

    6 июля, 2016

    Wild Orchid: the perfect lingerie from Russian producer

    26 января, 2015
  • Brands

    Asian motifs, luxury and street style in the new collection of DOKUCHAEVA FW’18-19

    18 мая, 2018 /

    Brand DOKUCHAEVA presented the new winter-autumn collection 2018-2019. Street fashion is closely intertwined with the classics, futuristic accessories create a completely new interpretation of the familiar items of the wardrobe. Trouser suits are complemented by safety belts and other sports elements, and clear light fabrics are balanced by a velvet, eco-fur and leather. Bright and juicy colors of the collection will be able to lift the mood in the darkest and dull time of the year. Photo: Margarita Smagina Style: Constantin Koshkin Models: Helena Milankovich & Tanni Travina

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    Victoria Andreyanova FW’ 2016-2017

    5 августа, 2016

    Monki fw’ 2015-2016

    20 июня, 2015

    ASYA SOLOVEVA FW’ 15-16

    16 августа, 2015
  • Brands,  News&Events

    LAROOM fw’2017-2018

    14 июля, 2017 /

    Brand Laroom presented its new fall-winter 2017-2018 collection, inspired by the aesthetics of France of the 70s. French bourgeois lightness and hippie’s easiness are combined with romantic style and strict luxury. The basis of the collection consists of multi-layering, eclectic and variety of prints and textures. In addition to the checkered suits with clean lines, knitwear and airy blouses, the collection also features evening and cocktail dresses from very spectacular shimmering fabrics. Photo: Nikolay Zverkov Art-direction: Dusya Maksimova Make-up: Julia Tochilova

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    All you should know about Russian brand 21DOT12

    10 декабря, 2018

    Daniil Antsiferov Backstage FW`16-17

    28 марта, 2016

    Tom Tailor fw’ 2017

    7 июня, 2017
  • MBFW Russia

    Isabel Garcia fw’2017-2018

    7 июля, 2017 /

    Isabel Garcia fashion show took a place within the framework of Mercedes-Benz Fashion Week Russia. The brand was founded in 2009, now it is a rapidly growing company with 13 stores in Europe and Russia as well as 2 exhibition halls in France and Italy. The headquarter is located in Italy, Bologna. A whole team of designers under the direction of Bicholla Tetradze works on the collections of the brand. The latest collection demonstrated the core values of the brand: a combination of elegance and classics with the latest fashion trends as well as the adaptation of the high fashion to the ordinary user’s wardrobe. Strict looks are supplemented by the things on the…

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    Streetstyle from MBFW Russia

    4 ноября, 2015

    Istituto Marangoni fashion show fw’2017-2018

    14 апреля, 2017

    CONTRFASHION SS’2017

    4 ноября, 2016
  • Brands,  Runway

    Karina Khimchinskaya SS’2017. Backstage

    3 февраля, 2017 /

    Within the last season of Moscow Fashion Week a fashion show of Karina Khimchinskaya took a place. It is a famous and star Moscow brand. The story started in 2013, when the first show of the designer was in Jurmala New Wave. The last catwalk showed an unusual approach to the defile: models walk the podium twice, the second emergence was in a special uniform and was provided with a dancing. The final flower on this cake was the entrance of a famous makeup artist and instagrammer Goar Avetisyan Photo&text: Marina Kovaleva

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    Marina Kovaleva

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    LAROOM fw’2017-2018

    14 июля, 2017

    Big fail of Alexander Wang

    2 ноября, 2014

    50 shades of pearls

    16 сентября, 2013
  • MBFW Russia

    Artem Shumov SS’2017

    20 января, 2017 /

    The last season of Mercedes-Benz Fashion Week Russia hosted very interesting menswear fashion shows including Artem Shumov. Artem Shumov is a menswear brand established in St. Petersburg, Russia. The designer of the brand is the winner of several international design contests and one of the most popular designers in male fashion in Russia. Photo: Alena Shtumf

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    Julia Dalakian fw’2017-2018

    4 августа, 2017

    OLGA_PLЁNKINA: Human is a measure of fashion

    3 ноября, 2014

    B.E.S.S.A.R.I.O.N. SS`16-17

    21 марта, 2016
  • Brands,  History

    KOVALEVAMOLOCHAEVA: a new face of outerwear

    20 октября, 2015 /

    KOVALEVAMOLOCHAEVA is a design duo from Novosibirsk, who works in fashion industry more than 7 years. The winners of national and international design competitions are the best young designers of Russia according to National Fashion Industry Academy, they are the winners of the national award «Golden spindle 2014». The new collection of KOVALEVAMOLOCHAEVA ‘Varya’is a modern silhouette, high-quality materials and bright prints. I talked to the designers about the collection and other important details. What inspired you to create this collection? Why is it called like that? The feature of the collection is a combination of the outerwear (jackets, down jackets and coats) with evening dresses. The basis of the collection…

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    MARY KATRANTZOU & ADIDAS ORIGINALS COLLABORATION

    3 июля, 2015

    Learn French with Jennifer Lawrence and Dior

    20 мая, 2017

    Man on the horseback

    12 июля, 2013
  • MBFW Russia

    SLAVA ZAITSEV fw`15-16

    2 мая, 2015 /

    I am glad to present photos from the Mercedes-Benz Fashion Week. And the first will be show of Slava Zaitsev. He is a classic of Russian fashion. Collection Fall-Winter also came out very classic and even historical: vintage dresses with crinolines, elegant hats and something from the British dandy.         The show was just amazing. Everyone were excited especially after the latest model, walking on a runway under the poem of Marina Tsvetaeva. The show caused a formication. Enjoy my photos and leave a feedback! I would be very happy to discuss the collection in comments below.

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    Seven red devils from Mercedes-Benz fashion week

    4 ноября, 2014

    New virtual season of Mercedes-Benz Fashion Week Russia

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    How to be featured by street style photographers?

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