Without Sugarcoat

'Without Sugarcoat' is a magazine about fashion and style.

  • MBFW Russia
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  • MBFW Russia
  • Бренды
    • Показы
    • История
  • Вдохновение
    • Выставки
    • Фотографии
    • Книги
    • Люди
  • Красота
  • Мнение
  • Мода и Культура
  • Бизнес
  • Новости и События
    • Мероприятия
    • Новости проекта
  • Тренды
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    • Must-have
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  • Brands,  MBFW Russia

    All you should know about Russian brand 21DOT12

    10 декабря, 2018 /

    Within the framework of Mercedes-Benz fashion week Russia 21DOT12 fashion show took a place. Spring-summer 2019 collection gathered graceful images for men and women. We decided to tell you the most interesting facts about the things and the origin of this brand. Brand 21DOT12 was founded by Russian designer Nikolai Prokofiev in 2016. Initially, the designer occupied the niche of men’s clothing, but recent collections include many female products. The brand is characterized by androgyny and strict silhouettes. 21DOT12 adapts classic and familiar forms to modern realities confidently, adds its own highlights and unusual details. The brand does usual basic things, complemented by author’s prints and made from high-quality natural materials.…

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    Big fail of Alexander Wang

    2 ноября, 2014

    Daniil Antsiferov Backstage FW`16-17

    28 марта, 2016

    Shoes Jewellery

    11 июля, 2015
  • MBFW Russia

    Evgeniya Kryukova fw’2017-2018

    23 августа, 2017 /

    Russian actress Evgeniya Kryukova (TV series «Bandit Petersburg», «Marina Roscha», «Petersburg mysteries») had a debut with her own collection at Mercedes-Benz Fashion Week Russia. Young designer showed light dresses made of silk, flying maxi skirts, coats and bright applique flowers on the clothes. Photo: Katerina Ponik

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    LAROOM SS’2017

    28 октября, 2016

    Natasha Vodianova for Zarina

    12 февраля, 2016

    IVKA SS’2017

    8 ноября, 2016
  • MBFW Russia

    Julia Dalakian fw’2017-2018

    4 августа, 2017 /

    Brand Julia Dalakian showed its new season collection within Mercedes-Benz Fashion Week Russia. The collection called «Spy never lies» is a combination of urban style with a touch of grotesque. Strict outfits are complemented by glamorous and sporty elements. Designer Julia Dalakyan showed an abundance of rompers, trouser suits, coats and jackets with removable collars and unusual decoration. Photo: Katerina Ponik

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    SORRY I’M NOT SS`2017

    24 октября, 2016

    Backstage Roma Uvarov Design

    24 октября, 2019

    Goga Nikabadze FW’16-17

    5 апреля, 2016
  • MBFW Russia

    Isabel Garcia fw’2017-2018

    7 июля, 2017 /

    Isabel Garcia fashion show took a place within the framework of Mercedes-Benz Fashion Week Russia. The brand was founded in 2009, now it is a rapidly growing company with 13 stores in Europe and Russia as well as 2 exhibition halls in France and Italy. The headquarter is located in Italy, Bologna. A whole team of designers under the direction of Bicholla Tetradze works on the collections of the brand. The latest collection demonstrated the core values of the brand: a combination of elegance and classics with the latest fashion trends as well as the adaptation of the high fashion to the ordinary user’s wardrobe. Strict looks are supplemented by the things on the…

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    Mach&Mach fw’2017-2018

    28 апреля, 2017

    All you should know about Russian brand 21DOT12

    10 декабря, 2018

    Evgeniya Kryukova fw’2017-2018

    23 августа, 2017
  • MBFW Russia

    Slava Zaitsev’s Fashion Laboratory fw’2017-2018

    2 июня, 2017 /

    The last day of Mercedes-Benz Fashion Week Russia was finished by Slava Zaitsev’s Fashion Laboratory show. This lab always means new names and talents of the Russian fashion industry. Brand Mikhaylov showed its collection called ‘City dude’, which demonstrated a combination of freedom, coziness and comfort. Designer Galina Biryukova stylized the leather with the inserts of the holster elements and gun, but the result was very feminine and interesting. Barbara Plavinsky told a whole story with historical elements, extraordinary details and extravagance (a ship in the hair impressed guests especially). Irina Kruchkova and her collection «Cinderella of the XXI century» the apogee of romanticism and elegance in the form of a blackened gold, lace and velvet. Designer Nika Shabashova was come with a male collection, which was layered and free cut with an abundance of memorable…

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    Streetstyle from MBFW Russia FW`16-17

    25 марта, 2016

    SLAVA ZAITSEV fw`15-16

    2 мая, 2015

    Evgeniya Kryukova fw’2017-2018

    23 августа, 2017
  • MBFW Russia

    Mach&Mach fw’2017-2018

    28 апреля, 2017 /

    Georgian designers are always wanted on Mercedes-Benz Fashion Week Russia, people from Moscow adore them. Thus brand Mach&Mach wasn’t an exception, presenting its own collection at the 34th season of the fashion week in Russia. Bright colors combined with slogans and transparent textures did their job: the collection was recognized as one of the best for this season. Photo: Dimitry Shcherbakov

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    One pair of boots — three looks from MFW

    13 декабря, 2014

    Pearl Story by Igor Gulyaev

    30 октября, 2015

    Why Russian streetstyle photographers are so terrible in work

    3 марта, 2017
  • MBFW Russia

    Istituto Marangoni fashion show fw’2017-2018

    14 апреля, 2017 /

    Instituto Maragoni became a guest and member of Mersedes-Benz Fashion Week Russia. University presented on the podium the work of its students, whose clothing can compete with ‘the strongest of this world’. The first brand Vladislav Krivdin showed models with clear lines and sudden accents (such an image of the modern knight in sports armor). Martina Micci, definitely, is our favorite, she it demonstrated delicacy and lightness in combination with strictness. Perforated jackets, trousers and tops shine bright on the catwalk, and beautiful transparent romper turned out to be a final cherry on the cake. The collection of Temilayo Subair gathered a natural motifs and colors, interesting details was gas masks evoked thoughts of steampunk. Lilla Kirilla Molnar…

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    Seven red devils from Mercedes-Benz fashion week

    4 ноября, 2014

    New virtual season of Mercedes-Benz Fashion Week Russia

    10 июня, 2020

    Isabel Garcia fw’2017-2018

    7 июля, 2017
  • Articles,  Daria's,  Looks,  MBFW Russia,  View

    Why Russian streetstyle photographers are so terrible in work

    3 марта, 2017 /

    Look at a photographer to understand what he does, look at his clothes and a sense of style. Does he look great? European and American photographers wear amazing things, look stylish and glossy, because their style was before the camera. Our photographers believe that they don’t need it to make a good shot, but it is a matter of aesthetics and a sense of the world. They just shoemakers, walking barefoot. So, tell me, how a person looks like a victim of a repression without any feeling of beauty can take a good choice of shooting or not of anybody? Who judge your style? I’m not angry, but I hope, this article…

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    Daria Evtyanova

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    How to be featured by street style photographers?

    15 февраля, 2017

    From Paris to Tokyo: 3 ways to style your sweatshirt

    20 июля, 2016

    8 Reasons to Read Garance Dore ‘Love.Style.Life’

    28 июля, 2017
  • MBFW Russia

    Fashion Time Designers SS’2017

    24 февраля, 2017 /

    One day of Mercedes-Benz Fashion Week Russia Moscow hosted a fashion show of the young designers: Daria Dashina presented tender collection of knitted dresses, combined with spring colors, amazing Uzbek brand Moel Bosh shared with an audience ethnic motives with a Spanish passion and Stella Di Mare showed nice evening dresses. Modellers participating Fashion Time Designers show were selected by portal fashiontime.ru. Photo: Alena Shtumf

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    Julia Dalakian fw’2017-2018

    4 августа, 2017

    Goga Nikabadze FW’16-17

    5 апреля, 2016

    Backstage Roma Uvarov Design

    24 октября, 2019
  • Articles,  Cross cultural Fashion,  Daria's,  Looks,  MBFW Russia,  View

    How to be featured by street style photographers?

    15 февраля, 2017 /

    Being on the Fashion Week for a first time you notice a crowd of people with cameras, which run very fast to take pictures of someone. It could be a very famous person sometimes or a character causes a lot of questions. Who is being photographed and why? How to get into the frame, and is it possible? Firstly, all the photographers who shoot street fashion are divided into the «newcomers» and «oldies». Beginners shoot all in a row, or more often they work for a editorial assignment or to their own blog. The old photographers shoot only the stars and friends, models often get into frame. Why models do? Because talent does not spend on drinks, models always turn…

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    Daria Evtyanova

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    Russian Red: How to wear red and blue

    16 августа, 2016

    Orange Paradise (Bazaar edition)

    10 июня, 2014

    Gala’s galaxy

    2 июля, 2013
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