• Brands,  History,  Trends

    50 shades of pearls

    «A women needs ropes and ropes of pearls» said beautiful Coco Chanel and she was right. Chanel has carried out a revolution in the minds of women all over the world. Now, naked woman is not considered as a nude woman, but woman without a pearl necklace is. Have you ever thought about the origin of this jewelry? These pellets have a long and interesting history that began much earlier than Coco erected pearls on the throne of elegance and beauty.   The name “pearl” supposedly comes from the East, where it was found, but there are a lot of legends about the birth. According to old Chinese legend, when dragons were…

  • Trends

    Crazy for art

    Recently I’ve been thinking how to make print in the form of Michelangelo’s frescoes on my sweatshirts, and world designers almost in unison decorated their collections by the famous paintings. Skirts look like naturalistic paintings, dresses with accurate brushstrokes and tops with surrealism — it’s definitely cool! The first thing what attracted my attention was a winter 2014 collection of Dolce and Gabbana. There are no words to describe my feelings for it. It is indescribably beautiful, elegant and has a national flavor. Montreal cathedral frescoes, crowns, luxury and gold. Certainly it is divine. Givenchy Men’s collection caused a serious religious scandal. Tisci borrowed the images of saints from William Bouguereau. Fragments of the «Pieta»…

  • News&Events,  Project News

    Without Sugarcoat’s Era

    The first question was: do I really need a blog? Everyone is entitled to their own opinions, but not everybody tries to express it. Sometimes it seems very boring. I decided to start my own project called ‘Without Sugarcoat’ to show you a real face of Russian fashion, to distinguish cultural features of local fashion. I hope that magazine helps you to understand this industry more, to understand yourself. The name reflects the content and purpose of my magazine. I want to show that fashion is inside our mentality. The way we dress and what we prefer — it is an integral part of our culture. Each country has its own vision of the world, and this is reflected…