• Inspiration

    Tropical inspiration

    Summer is coming, we will wear dresses and floral print very soon. Thus I suggest you to get inspired by an amazing pictures from Vogue Japan, March 2014. This summer the most fashionable things are appliques, 3d images, flowers and graphics. Photographer: Sharif HamzaStyling: Giovanna BattagliaHair: James RoweMakeup: Benjamin PuckeyModel: Juliana Schurig  

  • Articles,  Cross cultural Fashion,  Daria's

    Stockholm Syndrome

     Sweden is a very multi-faceted country: numerous islands, private Lapland, snow-haired peoples, concept design. Unfortunately, I saw only Stockholm, but for me it was enough to feel the local flavor and lifestyle. Stockholm is fairly despondent city and it is not surprising. The daylight hours are very short, all shops and restaurants close early, the only joy — museums. As for art it is a Swedish passion. Sweden is a very conceptual country, just a kingdom of contemporary art.  Why is this post called «Stockholm Syndrome»? The phenomenon when negative and aggressive behavior attracts people is the essence of the Swedish fashion. Stockholm is the city of contradictions: atrocious weather…

  • Inspiration

    Timeless fairy tale

    We all love a fairy tale about the little mermaid. Are you thinking how to look fabulous and mysterious like mermaids from the various legends? Vogue India (May 2012 issue) offered a fantastic option. These powerful images are a great source of inspiration, especially because of the upcoming Halloween. I hasten to share with you these amazing photos.   Photographer: Luis Monteiro Model: Jessiann Gravel-Beland

  • Brands,  History,  Trends

    50 shades of pearls

    «A women needs ropes and ropes of pearls» said beautiful Coco Chanel and she was right. Chanel has carried out a revolution in the minds of women all over the world. Now, naked woman is not considered as a nude woman, but woman without a pearl necklace is. Have you ever thought about the origin of this jewelry? These pellets have a long and interesting history that began much earlier than Coco erected pearls on the throne of elegance and beauty.   The name “pearl” supposedly comes from the East, where it was found, but there are a lot of legends about the birth. According to old Chinese legend, when dragons were…

  • News&Events,  Project News

    Without Sugarcoat’s Era

    The first question was: do I really need a blog? Everyone is entitled to their own opinions, but not everybody tries to express it. Sometimes it seems very boring. I decided to start my own project called ‘Without Sugarcoat’ to show you a real face of Russian fashion, to distinguish cultural features of local fashion. I hope that magazine helps you to understand this industry more, to understand yourself. The name reflects the content and purpose of my magazine. I want to show that fashion is inside our mentality. The way we dress and what we prefer — it is an integral part of our culture. Each country has its own vision of the world, and this is reflected…