MBFW Russia

New season of Global Talents Digital starts

Mercedes-Benz Fashion Week Russia  and The National Chamber of Fashion continues to develop a digital format for presenting new collections. In the new season, which will be held on September 4-6 in online format, Global Talents Digital will bring together 100 participants from 34 countries. The event will be fully dedicated to the idea of ​​sustainable development and will be held in cooperation with Japan Fashion Week Organization, South African Fashion Week, Kampala Fashion Week, Lagos Fashion Week, São Paolo Fashion Week, Indonesian Fashion Designers Association, Fashion Design Council of India and others.

The organizers promise that there will be no time to get bored. Video presentations by sustainable designers will contain AR elements, and it will be possible to learn more about the impact of fashion on the world around us and the composition of the fabric used for clothing. The partner of the event, the digital clothing platform MOD, will help viewers apply prints and slogans, customizing the item you like. Global Talents Digital participants created masks for Instagram Stories: viewers will be able to try makeup and items from new collections. Master classes will also await virtual guests of the event: designers from all over the world will hold a series of workshops and lectures on creating sustainable products, for example, on turning an old shirt into a bag and natural dyeing fabrics.

New collections of designers can be viewed by everyone online on our website. Follow the broadcast!

Live broadcasts of the shows without guests will be held at the sites of Mercedes-Benz dealerships in Moscow. Mercedes-Benz is actively working to offer a new fleet of zero-CO₂ passenger cars in 20 years.

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