• Brands,  History

    KOVALEVAMOLOCHAEVA: a new face of outerwear

    KOVALEVAMOLOCHAEVA is a design duo from Novosibirsk, who works in fashion industry more than 7 years. The winners of national and international design competitions are the best young designers of Russia according to National Fashion Industry Academy, they are the winners of the national award “Golden spindle 2014”. The new collection of KOVALEVAMOLOCHAEVA ‘Varya’is a modern silhouette, high-quality materials and bright prints. I talked to the designers about the collection and other important details. What inspired you to create this collection? Why is it called like that? The feature of the collection is a combination of the outerwear (jackets, down jackets and coats) with evening dresses. The basis of the collection…

  • Brands,  News&Events

    MARY KATRANTZOU & ADIDAS ORIGINALS COLLABORATION

    Mary Katrantzou and Adidas Originals are ready to present a second fashion collaboration for the spring-summer 2015 season. Mary Katrantzou known for her prints and textures, she dress celebrities for a red carpet. Click to look full lookbook of the apparel. Prints in capsule collection with Adidas imitate stopwatches, tennis rackets and badminton shuttlecocks. The lineup will be available in July 2015, it include apparel as well as footwear.      

  • Brands,  News&Events

    Big fail of Alexander Wang

    The whole world was frozen up in anticipation of Alexander Wang collection for H&M. With that someone stopped in delight, and someone is in horror as me.  Not so long ago, an official lookbook the collection was published on the Internet , causing a huge stir. Scrolling social networks I came across a bunch of suggestions about booking things from the collection. So I realized that the situation needs to be clarified. Why it is so terrible? Mr. Wong decided to go on the blazed path of Chanel and other giants of fashion and shove trend in sports into the mass-market. All would be fine, but the big name of the designer…