• Daria's,  Editorial,  Photoshoots,  Trends

    Night Before Christmas

    The night before Christmas is a magic time, divination time. Girls get together and tell fortunes to know the future and their destiny. This night and Yule are dark and full of mysteries. Everything can happen this Holidays. Would you like to be a spectator or participant? Choose fast and don’t make a mistake. Olga wears: Sleeping dress Asos, shoes Asos; necklace No Name, moon bag&top Monki; Daria wears: Top Sorry I’m Not, skirt Vintage, choker Asos, shoes Zara Olga wears: White blouse H&M, shorts & boots Asos;  Daria wears: Constellation blouse Sorry I’m Not, skirt H&M, boots Ash Daria wears: White lace dress H&M Conscious Exclusive, boots Dino Bigioni; Olga wears: Black dress Milk It, black sleeping dress New Look, boots – model property Daria…

  • MBFW Russia

    SORRY I’M NOT SS`2017

    A new season Mercedes-Benz Fashion Week Russia came to the end, and a show of Russian brand SORRY I`M NOT was one of the most a long-awaited event for all the fashionistas of the capital. A collection called ‘Burn the Witch’ attracted a full hall of people, who were not afraid to storm the Fashion Week, even without an invitation, the same thing was about all the close and distant relatives of employees of “Artifact” (organizer of Mercedes-Benz Fashion Week Russia – ed.), who dared to threaten the security for the sake of the show. The mystical collection, presented with an enigmatic music (yes, here is nothing to hide, we are all fans of playlists of the brand and its founder), conquered…

  • MBFW Russia

    SORRY I’M NOT FW’ 2016-2017

    This time the young talented brand SORRY I’M NOT participated in the Mercedes-Benz Fashion Week, and their last show just blew the catwalk on Moscow Fashion Week. The new collection gathered almost all Moscow fashionistas. Mildly speaking, an apple had no place to fall, what was the actual fail of organizers, because the whole room was full of schoolchildren and idlers, who read about the creative brand in some yellow newspaper (like our website, ahaha) and got hold of an invitation miraculously. Our photographer, Daria Ratushina, shuffled in the crowd, but she still managed to get the cherished pictures. People gathered for a good reason or not – it’s up to you to judge, but we definitely liked what…

  • Brands,  Runway

    Backstage SORRY I’M NOT from MFW

    Probably, you guess that we have not only MBFW Russia, but we also have a local fashion weeks such as Moscow Fashion Week. The last one wasn’t interesting, but our photographer Daria Ratushina had a close look on the backstage and found something incredible. It was a very provocative and bright show of the local brand SORRY I’M NOT, which claims ‘Sorry, not a fashion house’. Perhaps, these guys are not right, because their show and clothes was more fashionable than a whole motherland. The show started from the key phrase of Sailor Moon: ‘Moon Prism Power, make up’. And it made. So, the DJ blew up the dance floor. There…