• Brands,  MBFW Russia

    All you should know about Russian brand 21DOT12

    Within the framework of Mercedes-Benz fashion week Russia 21DOT12 fashion show took a place. Spring-summer 2019 collection gathered graceful images for men and women. We decided to tell you the most interesting facts about the things and the origin of this brand. Brand 21DOT12 was founded by Russian designer Nikolai Prokofiev in 2016. Initially, the designer occupied the niche of men’s clothing, but recent collections include many female products. The brand is characterized by androgyny and strict silhouettes. 21DOT12 adapts classic and familiar forms to modern realities confidently, adds its own highlights and unusual details. The brand does usual basic things, complemented by author’s prints and made from high-quality natural materials.…

  • Brands

    MIRSTORES ss’18

    Young Russian brand MIRSTORES presented its new lookbook spring-summer 2018. The brand specializes in knitwear and creates comfortable, skin-friendly clothes from natural fabrics. You can find one of the main trends of the season – fishnet tops and dresses from the crochet. The summer collection of MIRSTORES also has cardigans, cotton dresses, knitted skirts and crop-tops. Materials: Dear Progress

  • Brands,  Runway

    Backstage SORRY I’M NOT FW`18-19

    The Russian clothing brand SORRY I’M NOT celebrated its 5th birthday, a small but significant anniversary gathered all the admirers of the brand in club Aglomerat in Moscow. The main event of the evening was the presentation of a new autumn-winter collection 2018-2019, which was accompanied by a choir and sounds of techno. SORRY I’M NOT still offer us to combine high pieces with the street fashion. The collection is very practical and has the spirit of the Moscow climate: here you can find raincoat-hoodies and silicone dresses, waterproof tops and pants, cheerleader’s outfits and many other interesting things. Housekeeping  –  is not only the slogan of the collection, but also the…

  • Brands

    Asian motifs, luxury and street style in the new collection of DOKUCHAEVA FW’18-19

    Brand DOKUCHAEVA presented the new winter-autumn collection 2018-2019. Street fashion is closely intertwined with the classics, futuristic accessories create a completely new interpretation of the familiar items of the wardrobe. Trouser suits are complemented by safety belts and other sports elements, and clear light fabrics are balanced by a velvet, eco-fur and leather. Bright and juicy colors of the collection will be able to lift the mood in the darkest and dull time of the year. Photo: Margarita Smagina Style: Constantin Koshkin Models: Helena Milankovich & Tanni Travina

  • Brands,  News&Events

    LAROOM fw’2017-2018

    Brand Laroom presented its new fall-winter 2017-2018 collection, inspired by the aesthetics of France of the 70s. French bourgeois lightness and hippie’s easiness are combined with romantic style and strict luxury. The basis of the collection consists of multi-layering, eclectic and variety of prints and textures. In addition to the checkered suits with clean lines, knitwear and airy blouses, the collection also features evening and cocktail dresses from very spectacular shimmering fabrics. Photo: Nikolay Zverkov Art-direction: Dusya Maksimova Make-up: Julia Tochilova

  • MBFW Russia

    Isabel Garcia fw’2017-2018

    Isabel Garcia fashion show took a place within the framework of Mercedes-Benz Fashion Week Russia. The brand was founded in 2009, now it is a rapidly growing company with 13 stores in Europe and Russia as well as 2 exhibition halls in France and Italy. The headquarter is located in Italy, Bologna. A whole team of designers under the direction of Bicholla Tetradze works on the collections of the brand. The latest collection demonstrated the core values of the brand: a combination of elegance and classics with the latest fashion trends as well as the adaptation of the high fashion to the ordinary user’s wardrobe. Strict looks are supplemented by the things on the…

  • Brands,  Runway

    Karina Khimchinskaya SS’2017. Backstage

    Within the last season of Moscow Fashion Week a fashion show of Karina Khimchinskaya took a place. It is a famous and star Moscow brand. The story started in 2013, when the first show of the designer was in Jurmala New Wave. The last catwalk showed an unusual approach to the defile: models walk the podium twice, the second emergence was in a special uniform and was provided with a dancing. The final flower on this cake was the entrance of a famous makeup artist and instagrammer Goar Avetisyan Photo&text: Marina Kovaleva

  • MBFW Russia

    Artem Shumov SS’2017

    The last season of Mercedes-Benz Fashion Week Russia hosted very interesting menswear fashion shows including Artem Shumov. Artem Shumov is a menswear brand established in St. Petersburg, Russia. The designer of the brand is the winner of several international design contests and one of the most popular designers in male fashion in Russia. Photo: Alena Shtumf

  • Brands,  History

    KOVALEVAMOLOCHAEVA: a new face of outerwear

    KOVALEVAMOLOCHAEVA is a design duo from Novosibirsk, who works in fashion industry more than 7 years. The winners of national and international design competitions are the best young designers of Russia according to National Fashion Industry Academy, they are the winners of the national award “Golden spindle 2014”. The new collection of KOVALEVAMOLOCHAEVA ‘Varya’is a modern silhouette, high-quality materials and bright prints. I talked to the designers about the collection and other important details. What inspired you to create this collection? Why is it called like that? The feature of the collection is a combination of the outerwear (jackets, down jackets and coats) with evening dresses. The basis of the collection…

  • MBFW Russia

    SLAVA ZAITSEV fw`15-16

    I am glad to present photos from the Mercedes-Benz Fashion Week. And the first will be show of Slava Zaitsev. He is a classic of Russian fashion. Collection Fall-Winter also came out very classic and even historical: vintage dresses with crinolines, elegant hats and something from the British dandy.         The show was just amazing. Everyone were excited especially after the latest model, walking on a runway under the poem of Marina Tsvetaeva. The show caused a formication. Enjoy my photos and leave a feedback! I would be very happy to discuss the collection in comments below.