• Brands,  MBFW Russia

    All you should know about Russian brand 21DOT12

    Within the framework of Mercedes-Benz fashion week Russia 21DOT12 fashion show took a place. Spring-summer 2019 collection gathered graceful images for men and women. We decided to tell you the most interesting facts about the things and the origin of this brand. Brand 21DOT12 was founded by Russian designer Nikolai Prokofiev in 2016. Initially, the designer occupied the niche of men’s clothing, but recent collections include many female products. The brand is characterized by androgyny and strict silhouettes. 21DOT12 adapts classic and familiar forms to modern realities confidently, adds its own highlights and unusual details. The brand does usual basic things, complemented by author’s prints and made from high-quality natural materials.…

  • Brands,  Runway

    Backstage SORRY I’M NOT FW`18-19

    The Russian clothing brand SORRY I’M NOT celebrated its 5th birthday, a small but significant anniversary gathered all the admirers of the brand in club Aglomerat in Moscow. The main event of the evening was the presentation of a new autumn-winter collection 2018-2019, which was accompanied by a choir and sounds of techno. SORRY I’M NOT still offer us to combine high pieces with the street fashion. The collection is very practical and has the spirit of the Moscow climate: here you can find raincoat-hoodies and silicone dresses, waterproof tops and pants, cheerleader’s outfits and many other interesting things. Housekeeping  –  is not only the slogan of the collection, but also the…

  • Articles,  Brands,  Daria's,  View

    Real capsule or placebo?

    There was a day X in the shops of H&M a few days ago – new collection came out. H&M has collaborated with supermodel Amber Valletta and Ever Manifesto. Specially created campaign ‘Conscious Exclusive’ promotes environmentally friendly fashion. All clothes are made ​​from recycled materials. Clothes are made from sustainable materials and were performed in bohemian style. It turned out to be really beautiful and chic. The collection is not flashy, it is airy, light and womanly. The source of inspiration was Spain mainly. You can become a toreador, either flamenco dancer or just a Spanish princess. It’s not a first H&M’s environment protection oriented collection, they try to bring more fashion products that…

  • Brands,  Cross cultural Fashion,  History

    Flashy and bright

    Desigual is a spanish fashion brand based in Barcelona. Casual style of the cloths is so unexpectedly bright: floral prints, surreal graffiti, intensive patterns. It is very similar to Barcelona. This city is full of colors and unexpected combonations. Desigual is so beautiful like a flowers on la Rambla. The cloths is perfect as a sculptor Gaudi architecture, but it`s an acquired taste. Not everyone dared so much that would suit a bright clothes. If would like to wear this brand, you must have a refined sense of style.   To be honest i was very afraid to buy such cloths, worrying about the wrong collaboration.  Once i had found…