• Brands,  Cross cultural Fashion,  Events,  News&Events,  Runway

    How Mercedes-Benz Fashion Week Tbilisi changed the fashion game in Caucasus region

    Tbilisi has always been Caucasian Paris. Georgian ladies are believed to have their own unique and exquisite style. Even at the times of the Soviet Union, when every type of access to European and American magazines was forbidden, the women of Georgia managed to look nice and up-to-date. These are widely-known facts in the area of Mideast. However, not everyone outside of the Middle East knows about this little but fascinating place. Currently, we can trace a tendency of increasing tourist flow. Moreover, there is a big hype around Georgian designers and Tbilisi Fashion Week. For instance, George Keburia’s matrix sunglasses just blew up the fashion world, Mach&Mach -two sisters…

  • MBFW Russia

    Mach&Mach fw’2017-2018

    Georgian designers are always wanted on Mercedes-Benz Fashion Week Russia, people from Moscow adore them. Thus brand Mach&Mach wasn’t an exception, presenting its own collection at the 34th season of the fashion week in Russia. Bright colors combined with slogans and transparent textures did their job: the collection was recognized as one of the best for this season. Photo: Dimitry Shcherbakov

  • Articles,  Cross cultural Fashion,  Daria's,  Looks,  MBFW Russia,  View

    How to be featured by street style photographers?

    Being on the Fashion Week for a first time you notice a crowd of people with cameras, which run very fast to take pictures of someone. It could be a very famous person sometimes or a character causes a lot of questions. Who is being photographed and why? How to get into the frame, and is it possible? Firstly, all the photographers who shoot street fashion are divided into the “newcomers” and “oldies”. Beginners shoot all in a row, or more often they work for a editorial assignment or to their own blog. The old photographers shoot only the stars and friends, models often get into frame. Why models do? Because talent does not spend on drinks, models always turn…

  • MBFW Russia

    LAROOM SS’2017

    Brand LAROOM presented its new collection within the 33rd season of Mercedes-Benz Fashion Week Russia. Delicate and light collection was inspired by the theme of the sea depths. The dresses with many layers combined all sea shades from calm and serene colors of paradises and lagoons to the storming blue iridescence as if it was created from the sea foam and waves. Weightless and flying fabric reminding sea creatures were perfectly complemented with trendy accessories and elements of hippie style. Typical for the brand sophistication and romance were diluted with an excellent selection of strict but elegant suits. Photo: Daria Ratushina

  • MBFW Russia


    We continue to share with you pictures of our local fashionistas from the last season of Mercedes-Benz Fashion Week Russia. Our photographer, Daria Ratushina, found the most interesting outfits for you. There was a lot of bright colors, Russian designer’s clothes and normcore style, of course. So, enjoy and comment! Photo: Daria Ratushina

  • MBFW Russia

    Vika Smolyanitskaya FW’ 2016-2017

    Vika Smolyanitskaya is a young Russian brand that gets a lot of attention from the local fashionistas. Under the leadership of the creative director, designer Victoria Smolyanitskaya, the brand has already exhibited in the showroom space of our fashion week, and then it turned on the podium of Mercedes-Benz Fashion Week Russia quickly. The brand carries itself to the fast fashion category as it tries to respond rapidly to the demand of the consumer market. The second Victoria’s collection shown within MBFW Russia was the same provocative as the first. The clothing created on the verge of a “motley bad taste” and “genius design” amazes by deep colors and bright prints in pop art style. Photo: Daria…

  • MBFW Russia

    Chapurin fw’ 2016-2017 Backstage

    The show of the Russian fashion brand Chapurin closed 32 season of Mercedes-Benz Fashion Week Russia. New collection called SENSE 9.0 is a pure inspiration by 90-s style. Designer Igor Chapurin combined elements of grunge, punk and more classic silhouette of this era. The combinations of textures such as silk and tweed deserve a special attention. Despite of the daring theme of the collection, it came out very feminine, what is the merit of the elongated and emphasized feminine silhouettes.  Photo: Daria Ratushina

  • Brands,  Runway

    Daniil Antsiferov Backstage FW`16-17

    We have an amazing opportunity to see the preparations to the shows this Moscow Fashion Week, but according to our insider’s information the most interesting collection was Daniil Antsiferov. That is why we couldn’t miss it. There was an incredible experience to look at the work of backstage wizards.  Take the 70s style, add a couple of horror movies such as “House with ghosts,” “The Shining”, “House of dark shadows”, turn on The Doors, and you have a new collection. It just looks easy, but the collection is a hard work a lot of people. The collection came out very feminine, romantic and mysterious. Blouses and jackets of the designer is particularly…

  • MBFW Russia

    Natasha Vodianova for Zarina

    New season of Mercedes-Benz fashion week Russia will be soon. And we continue to tell you about previous Week. “Fashion with Purpose”capsule collection by Natalia Vodianova and Zarina was one of significant show.    A story about girl with Down’s syndrome named Masha was the main theme of this show. Natalia launched a compain to support this girl and all people with the same disease. This story turned into preparations for the collection show right after news broadcast telling about it.   Natasha Vodianova herself and a girl Nika from Dima Bilan’s music video “Don’t be silent” (“Ne molchi”) were special guests at this event. Also many music, cinema and show business stars visited it. What concerns “family-look” collection, it’s more…