• Must-have,  Trends

    Summer head

    The holiday season is coming soon, it’s time to think what kind of clothes we can choose to walk on the sunny streets of the city and wear at the resort. Of course, the choice of clothes is a very important process, but today we will talk about the upcoming summer accessories, namely about what we can decorate our bright female head. Fashion brands offer a huge selection, so let’s really understand what exactly new and unusual we can hang on ourselves. So decorations in form of chains deserve special mention. It may be a chain that are attached by scallop or it is a dressing with chains. These jewelries will be…

  • Articles,  Daria's,  Trends

    Say ‘No’ to dresses with me

    I am tired to celebrate every New Year in dress, something should be changed. Every year i see a lot of girls in uncomfortable dresses and shoes. What is the stereotype to wear dresses, false lashes and heels-killers? In Russia we also have traditions to eat salad Olivier, drink a lot of alcohol, listen congratulations from the president and sleep under the Christmas tree. Just try to combine these two trends and imagine how blue and gloomy is it. My thoughts and sadness about these patterns bring me up to this article. Thus, I’m going to offer you my ideas, what we can wear this wonderful night. Of course there…

  • Trends

    Checkered world

    Fashion for the checkered texture leaves us with a reproach for a bad taste, but it always comes back, crashing out of the blue. However, the most interesting thing is forms that are filled with a wide color range of tartan fabric. One of the most outstanding collections fall / winter 2013 – 2014 was the Moschino fashion show. The collection looks more like a carnival thematic: either Royal Guards have dressed high-heels shoes, or the Scottish horsewoman have had a party before the show jumping. The clothes are beautiful, elegant, but sometimes very artsy and pretentious. On the other hand mass-market produces beautiful and interesting models for adequate price category. More recently, we…

  • Brands,  History,  Trends

    50 shades of pearls

    “A women needs ropes and ropes of pearls” said beautiful Coco Chanel and she was right. Chanel has carried out a revolution in the minds of women all over the world. Now, naked woman is not considered as a nude woman, but woman without a pearl necklace is. Have you ever thought about the origin of this jewelry? These pellets have a long and interesting history that began much earlier than Coco erected pearls on the throne of elegance and beauty.   The name “pearl” supposedly comes from the East, where it was found, but there are a lot of legends about the birth. According to old Chinese legend, when dragons were…

  • News&Events,  Project News

    Without Sugarcoat’s Era

    The first question was: do I really need a blog? Everyone is entitled to their own opinions, but not everybody tries to express it. Sometimes it seems very boring. I decided to start my own project called ‘Without Sugarcoat’ to show you a real face of Russian fashion, to distinguish cultural features of local fashion. I hope that magazine helps you to understand this industry more, to understand yourself. The name reflects the content and purpose of my magazine. I want to show that fashion is inside our mentality. The way we dress and what we prefer – it is an integral part of our culture. Each country has its own vision of the world, and this is reflected…