Brands,  Cross cultural Fashion,  Exibitions,  History,  Inspiration

Why you need to visit Museum Salvatore Ferragamo in Florence

Salvatore Ferragamo is a famous Italian designer and shoemaker. He worked with many Hollywood stars before returning to Italy to found his own company of unique handmade footwear. The Ferragamo family founded the museum in May 1995 in Italy to show the archives of Salvatore Ferragamo and the role he played in the history of not only shoes but international fashion as well. The museum is located in the historical centre of Florence, in Palazzo Spini Ferroni, which has also been the company’s headquarters since 1938.

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The first reason to visit the museum is a really unique place, because it is a Medieval palace originally built in 1289 by Geri Spini, a wealthy merchant and banker to Pope Boniface VIII. The second reason is a history, if you are interested in art, craft and fashion, this place must be visited. Museum Salvatore Ferragamo will be interesting for students and disign beginners, as well as for all fashion lovers. The exhibition itinerary focuses on the work of Salvatore Ferragamo, who was fascinated and inspired by the avant-garde art movements of the 20th century. You can start from his own masterpieces and go in depth with his shoes and their stories, which are incredible. The exhibition includes rare catwalk and historical pieces such as dresses by Elsa Schiaparelli, Issey Miyake and Nick Cave. During the exhibition you can find out the impact of modernists and surrealist on fashion, their relationships and effects.

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The museum is not big, however you can spend here from 1 hour to infinity, depend on your interest in the details. Admission fee is about €6, online booking is available. A small but very specific selection of literature on the topic is available in the store inside the museum. There is also a boutique of the brand in the building, which can become a pleasant end to the excursion. Thus you can see, how the style of the brand and its products have changed. Compare the museum models with shoes in the store.

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Photo&text: Daria Evtyanova

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