• Inspiration,  News&Events,  Personalities,  View

    “This is not a F*cking Interview”: Adam Katz Sinding about how to become a famous photographer and launch a book

    “I have many shitty photos of Snoop Dogg with Bella Hadid, which probably would gain more likes, but they are not nice photos. It’s just… whatever”, – Adam says seriously. This phrase makes you reconsider the whole concept of a photographer’s job. Adam Katz Sinding is a well-known figure in the fashion industry, whose photos you can see in top magazines like W and Vogue, he is also known as Le 21ème. Recently, the world has met his book “This is not a F*cking Street Style Book”. This man values not easy money and fame but pure art. With a half-million audience, who traces the photographer’s travelling around the world…

  • Brands,  Cross cultural Fashion,  View

    What you should know about post-Soviet designers, worried and changing the West

    Post-Soviet designers conquer the West. There are two brands Gosha Rubchinskiy и Vetements now at the peak of popularity, both actively use the aesthetics of the 90s, the style of the post-Soviet period and are often criticized for propagating frankly ‘ugly and market’ combinations. Gosha Rubchinskiy represents the culture and style of teenagers, however for older Russians it causes associations with orphans from the 90’s and football fans. Designer Gosha Rubchinsky is in demand today to create collaborations with major brands, and this is a tremendous commercial move: so young fans of corporate identity buy expensive capsule items at incredible prices, and the designer’s popularity continues to grow. Demna Gvasalia, Vetements founder,…

  • Articles,  Daria's,  Looks,  MBFW Russia,  View

    Why Russian streetstyle photographers are so terrible in work

    Look at a photographer to understand what he does, look at his clothes and a sense of style. Does he look great? European and American photographers wear amazing things, look stylish and glossy, because their style was before the camera. Our photographers believe that they don’t need it to make a good shot, but it is a matter of aesthetics and a sense of the world. They just shoemakers, walking barefoot. So, tell me, how a person looks like a victim of a repression without any feeling of beauty can take a good choice of shooting or not of anybody? Who judge your style? I’m not angry, but I hope, this article…

  • Articles,  Cross cultural Fashion,  Daria's,  Looks,  MBFW Russia,  View

    How to be featured by street style photographers?

    Being on the Fashion Week for a first time you notice a crowd of people with cameras, which run very fast to take pictures of someone. It could be a very famous person sometimes or a character causes a lot of questions. Who is being photographed and why? How to get into the frame, and is it possible? Firstly, all the photographers who shoot street fashion are divided into the “newcomers” and “oldies”. Beginners shoot all in a row, or more often they work for a editorial assignment or to their own blog. The old photographers shoot only the stars and friends, models often get into frame. Why models do? Because talent does not spend on drinks, models always turn…

  • Articles,  Daria's,  View

    Shopaholic 2.0: how to recognize and treat the disease

    We live in a world where each sound of the TV, computer and phone is a call to buy something. Advertising on the streets imposes another unnecessary dress and bloggers assert that there is no life without miraculous face cream with unknown composition and new shoes of the coming season. But how had we lived before? Where is the end of the healthy consumption and a start of the shopaholism? Shopaholism or oniomania is an uncontrollable desire to buy something, regardless of the circumstances and consequences. As well as any disease, shopaholism has symptoms and effects. There are the reasons that gradually form a standard scenario. What are the reasons and how to help a shopaholic with…

  • Articles,  Daria's,  Looks,  View

    Orange is the New Black

    Everybody is talking about a sustainable development. A lot of companies produce their products with numerous violations, including illegal exploitation of people, child labour and, of course, environmental pollution. Our market is saturated, even luxury brands are harmful to the environment and exploit the human resource. For more information you can watch, for example, this video about Indonesia (click the link). However some global giants  offer a special programs to care about the environmental issue like H&M Conscious. The main idea of the company is the creation of the fashion design from recycled products. Buying a red orange dress from one of the collections with this ‘bright future’ promise, I really concerned this question. I…

  • Articles,  Brands,  Daria's,  View

    Real capsule or placebo?

    There was a day X in the shops of H&M a few days ago – new collection came out. H&M has collaborated with supermodel Amber Valletta and Ever Manifesto. Specially created campaign ‘Conscious Exclusive’ promotes environmentally friendly fashion. All clothes are made ​​from recycled materials. Clothes are made from sustainable materials and were performed in bohemian style. It turned out to be really beautiful and chic. The collection is not flashy, it is airy, light and womanly. The source of inspiration was Spain mainly. You can become a toreador, either flamenco dancer or just a Spanish princess. It’s not a first H&M’s environment protection oriented collection, they try to bring more fashion products that…