• Brands,  MBFW Russia

    Backstage Roma Uvarov Design

    The new collection of the Russian brand Roma Uvarov Design was shown in Moscow. A collection was inspired by Emir Kusturica and called “Time of the Gypsies”, this show can be called the most interesting event of the past fashion week. There were many things that can be organically integrated into the shooting. I advise stylists to look at skirts and cardigans with flowers. It is a good choice for the ordinary buyers too: explore the suits, embroidered blouses and dresses with floral prints. You can note that the background color of the printed fabric is red, so it will be easier to style the clothing (you can take black,…

  • Brands,  MBFW Russia

    All you should know about Russian brand 21DOT12

    Within the framework of Mercedes-Benz fashion week Russia 21DOT12 fashion show took a place. Spring-summer 2019 collection gathered graceful images for men and women. We decided to tell you the most interesting facts about the things and the origin of this brand. Brand 21DOT12 was founded by Russian designer Nikolai Prokofiev in 2016. Initially, the designer occupied the niche of men’s clothing, but recent collections include many female products. The brand is characterized by androgyny and strict silhouettes. 21DOT12 adapts classic and familiar forms to modern realities confidently, adds its own highlights and unusual details. The brand does usual basic things, complemented by author’s prints and made from high-quality natural materials.…

  • Brands

    MIRSTORES ss’18

    Young Russian brand MIRSTORES presented its new lookbook spring-summer 2018. The brand specializes in knitwear and creates comfortable, skin-friendly clothes from natural fabrics. You can find one of the main trends of the season – fishnet tops and dresses from the crochet. The summer collection of MIRSTORES also has cardigans, cotton dresses, knitted skirts and crop-tops. Materials: Dear Progress

  • Brands,  Runway

    Backstage SORRY I’M NOT FW`18-19

    The Russian clothing brand SORRY I’M NOT celebrated its 5th birthday, a small but significant anniversary gathered all the admirers of the brand in club Aglomerat in Moscow. The main event of the evening was the presentation of a new autumn-winter collection 2018-2019, which was accompanied by a choir and sounds of techno. SORRY I’M NOT still offer us to combine high pieces with the street fashion. The collection is very practical and has the spirit of the Moscow climate: here you can find raincoat-hoodies and silicone dresses, waterproof tops and pants, cheerleader’s outfits and many other interesting things. Housekeeping  –  is not only the slogan of the collection, but also the…

  • Brands

    Asian motifs, luxury and street style in the new collection of DOKUCHAEVA FW’18-19

    Brand DOKUCHAEVA presented the new winter-autumn collection 2018-2019. Street fashion is closely intertwined with the classics, futuristic accessories create a completely new interpretation of the familiar items of the wardrobe. Trouser suits are complemented by safety belts and other sports elements, and clear light fabrics are balanced by a velvet, eco-fur and leather. Bright and juicy colors of the collection will be able to lift the mood in the darkest and dull time of the year. Photo: Margarita Smagina Style: Constantin Koshkin Models: Helena Milankovich & Tanni Travina

  • Brands,  Cross cultural Fashion,  Events,  News&Events,  Runway

    How Mercedes-Benz Fashion Week Tbilisi changed the fashion game in Caucasus region

    Tbilisi has always been Caucasian Paris. Georgian ladies are believed to have their own unique and exquisite style. Even at the times of the Soviet Union, when every type of access to European and American magazines was forbidden, the women of Georgia managed to look nice and up-to-date. These are widely-known facts in the area of Mideast. However, not everyone outside of the Middle East knows about this little but fascinating place. Currently, we can trace a tendency of increasing tourist flow. Moreover, there is a big hype around Georgian designers and Tbilisi Fashion Week. For instance, George Keburia’s matrix sunglasses just blew up the fashion world, Mach&Mach -two sisters…

  • Brands,  Cross cultural Fashion,  View

    What you should know about post-Soviet designers, worried and changing the West

    Post-Soviet designers conquer the West. There are two brands Gosha Rubchinskiy и Vetements now at the peak of popularity, both actively use the aesthetics of the 90s, the style of the post-Soviet period and are often criticized for propagating frankly ‘ugly and market’ combinations. Gosha Rubchinskiy represents the culture and style of teenagers, however for older Russians it causes associations with orphans from the 90’s and football fans. Designer Gosha Rubchinsky is in demand today to create collaborations with major brands, and this is a tremendous commercial move: so young fans of corporate identity buy expensive capsule items at incredible prices, and the designer’s popularity continues to grow. Demna Gvasalia, Vetements founder,…

  • Brands,  News&Events

    LAROOM fw’2017-2018

    Brand Laroom presented its new fall-winter 2017-2018 collection, inspired by the aesthetics of France of the 70s. French bourgeois lightness and hippie’s easiness are combined with romantic style and strict luxury. The basis of the collection consists of multi-layering, eclectic and variety of prints and textures. In addition to the checkered suits with clean lines, knitwear and airy blouses, the collection also features evening and cocktail dresses from very spectacular shimmering fabrics. Photo: Nikolay Zverkov Art-direction: Dusya Maksimova Make-up: Julia Tochilova

  • Articles,  Brands,  Daria's,  Looks

    What to buy in T-Skirt

    I was prepared to one of the days of MBFW Russia by Russian store T-Skirt. I chose a blue and grey outfit, because of the weather in Moscow my option was a warm grey sweater and light blue coat with a nice pink pin. Very pretty and comfortable suede skirt was very soft and successful to combine it both with the heels and flat shoes. My experience with the store was pretty good, so I would like to go more in-depth and tell you, what you could buy in this shop. Skirts. This store was started from fairy tutu tulle skirts and and mini skirts with feathers. Now you can find many variants of skirts for…

  • Brands,  Events,  News&Events

    Tom Tailor fw’ 2017

    German brand Tom Tailor presented its autumn/winter 2017 collection. The main lines of Tom Tailor WOMEN and MEN offer a classic and basic wardrobe embodying the idea of utilitarianism: monochrome and strict images come alive due to the tendency to ‘athleisure’ (clothes for sports and leisure). The natural palette in the women’s line is complemented by floral prints, and in the male collection has ornaments in the form of a maple leaf and a light careless style of Canadian loggers. The outerwear deserves a special attention, it is ideal for every day, but it does not look boring and it will emphasize the unique style of its owners. The female and male lines of Tom Tailor…