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Yulia Nikolaeva SS 2020
Russian brand Yulia Nikolaeva showed at the Luzhniki Palace of Water Sports in Moscow it’s new collection. The officially enclosed space welcomed the guests with the warmth and atmosphere of a real summer. A talented photographer Daria Ratushina visited the backstage and watched the preparation of models and their rehearsal. Yulia Nikolaeva, a Russian designer and founder of the brand, is known for her ability to create stylish and minimalistic sets. Clothes from Julia look appropriate in any environment. Design always strives for utility and simplicity, but at the same time it looks very conceptual. The main audience of the brand is intellectuals who want to look stylish without compromising…
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Why you should learn architecture to be stylish
Historically fashion was closely connected with architecture. Fashion style depends on the architecture and its era. Choosing an architecture of your costume you choose the way you look like. For example, you choose the Empire style, and thus you emphasize your femininity. Let’s dive into the details, which will help us to use our clothes more effectively in the future. Let’s consider the main architectural styles and tips how to use them in your wardrobe. Classical style (850 BC to 476 AD). There were a precise rules to construct the buildings from the rise of ancient Greece until the fall of the Roman empire. Use the idea of the entablature…
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Grazianista 2014. Report.
On November 19 there was ‘Grazianista’ party of magazine Grazia in the restaurant MOSAIK at The St.Regis Moscow Nikolskaya hotel. Russian designers presented their new products, perfume corners worked and stylists of Lamoda helped to find the perfect image for the guests. The event was dedicated to the annual Grazia design competition. Magazine FAVOT (represented by me, Marianna and our favorite photographer) spent time in pleasant company of famous guests, tried everything and prepared materials for you. I had the pleasure to interview designer of Wild Orchid. My Russian readers can see the article in the journal FAVOT. The English version will be in blog by the end of January. Now I offer you a…
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Reconstruction of the Finnish costume: Beauty transformation (part 2)
The Finnish history of the 20th century is not so simple. Transformation of the standards at that time has played a huge role in the culture and style of the Finnish people. In towns, make-up was no longer considered as frivolous as it had been before. Painting your lips and powdering your nose – even in public places – was positively fashionable. Women found their role models in the great stars of the silver screen. The sales and promotion of cosmetic grew. Shops offered both Max Factor and Elizabeth Arden cosmetics and Eau de Cologne 4711. Coco Chanel`s perfume Chanel No. 5 had been on the market since the begining…
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Reconstruction of the Finnish costume (part 1)
There is a wide range of exhibits in the State Museum of Finland in Helsinki. I had a pleasure of meeting an amazing history of the Finnish costume, and now I’m going to tell you about it. The reconstruction is based on the finds of a 10-11th century at the Luistari cemetery in Eura, Western Finland. The ancient Eura costume was the first Finnish reconstruction with a mantle dress of the so-called peplos type. The reconstruction is based on the finds of a single grave, but a dress with the same basic model was probably in use throughout Southwestern Finland during the Viking Age. The costume was ordered for the…
