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Without Sugarcoat

'Without Sugarcoat' is a magazine about fashion and style.

  • MBFW Russia
  • Brands
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  • MBFW Russia
  • Brands
    • History
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  • Inspiration
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    • Editorial
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  • View
  • Cross cultural Fashion
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    • Events
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  • MBFW Russia

    Isabel Garcia fw’2017-2018

    July 7, 2017 /

    Isabel Garcia fashion show took a place within the framework of Mercedes-Benz Fashion Week Russia. The brand was founded in 2009, now it is a rapidly growing company with 13 stores in Europe and Russia as well as 2 exhibition halls in France and Italy. The headquarter is located in Italy, Bologna. A whole team of designers under the direction of Bicholla Tetradze works on the collections of the brand. The latest collection demonstrated the core values of the brand: a combination of elegance and classics with the latest fashion trends as well as the adaptation of the high fashion to the ordinary user’s wardrobe. Strict looks are supplemented by the things on the…

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    Without Sugarcoat

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    Kajf&Kajf fw` 15-16

    May 8, 2015

    Chemistry class: Dasha Gauser FW`16-17

    March 28, 2016

    STREETSTYLE MBFW RUSSIA SS`17. VOL.2

    October 27, 2016
  • MBFW Russia

    Slava Zaitsev’s Fashion Laboratory fw’2017-2018

    June 2, 2017 /

    The last day of Mercedes-Benz Fashion Week Russia was finished by Slava Zaitsev’s Fashion Laboratory show. This lab always means new names and talents of the Russian fashion industry. Brand Mikhaylov showed its collection called ‘City dude’, which demonstrated a combination of freedom, coziness and comfort. Designer Galina Biryukova stylized the leather with the inserts of the holster elements and gun, but the result was very feminine and interesting. Barbara Plavinsky told a whole story with historical elements, extraordinary details and extravagance (a ship in the hair impressed guests especially). Irina Kruchkova and her collection «Cinderella of the XXI century» the apogee of romanticism and elegance in the form of a blackened gold, lace and velvet. Designer Nika Shabashova was come with a male collection, which was layered and free cut with an abundance of memorable…

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    Without Sugarcoat

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    How to be featured by street style photographers?

    February 15, 2017

    Chemistry class: Dasha Gauser FW`16-17

    March 28, 2016

    Chapurin fw’ 2016-2017 Backstage

    May 26, 2016
  • Brands,  Cross cultural Fashion,  Inspiration,  News&Events

    Learn French with Jennifer Lawrence and Dior

    May 20, 2017 /

    Do you remember our post ‘Learn languages with models’? The Oscar-winning and famous actress, Jennifer Lawrence was spotted in a new Dior campaign, teaching French words. It is Fabien Baron-directed short film in black-and-white called La Fille Américaine. Such a good way to start learning French right now!

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    Without Sugarcoat

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    ASOS autumn-winter 2015-2016

    May 30, 2015

    Returning to Rome

    June 20, 2013

    Chemistry class: Dasha Gauser FW`16-17

    March 28, 2016
  • MBFW Russia

    Mach&Mach fw’2017-2018

    April 28, 2017 /

    Georgian designers are always wanted on Mercedes-Benz Fashion Week Russia, people from Moscow adore them. Thus brand Mach&Mach wasn’t an exception, presenting its own collection at the 34th season of the fashion week in Russia. Bright colors combined with slogans and transparent textures did their job: the collection was recognized as one of the best for this season. Photo: Dimitry Shcherbakov

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    Without Sugarcoat

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    SORRY I’M NOT FW’ 2016-2017

    June 14, 2016

    Contrfashion SS’16: Brilliant Halloween idea

    October 31, 2015

    STREETSTYLE MBFW RUSSIA SS`17. VOL.2

    October 27, 2016
  • MBFW Russia

    Istituto Marangoni fashion show fw’2017-2018

    April 14, 2017 /

    Instituto Maragoni became a guest and member of Mersedes-Benz Fashion Week Russia. University presented on the podium the work of its students, whose clothing can compete with ‘the strongest of this world’. The first brand Vladislav Krivdin showed models with clear lines and sudden accents (such an image of the modern knight in sports armor). Martina Micci, definitely, is our favorite, she it demonstrated delicacy and lightness in combination with strictness. Perforated jackets, trousers and tops shine bright on the catwalk, and beautiful transparent romper turned out to be a final cherry on the cake. The collection of Temilayo Subair gathered a natural motifs and colors, interesting details was gas masks evoked thoughts of steampunk. Lilla Kirilla Molnar…

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    Without Sugarcoat

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    Mach&Mach fw’2017-2018

    April 28, 2017

    IVKA SS’2017

    November 8, 2016

    One pair of boots – three looks from MFW

    December 13, 2014
  • MBFW Russia

    Fashion Time Designers SS’2017

    February 24, 2017 /

    One day of Mercedes-Benz Fashion Week Russia Moscow hosted a fashion show of the young designers: Daria Dashina presented tender collection of knitted dresses, combined with spring colors, amazing Uzbek brand Moel Bosh shared with an audience ethnic motives with a Spanish passion and Stella Di Mare showed nice evening dresses. Modellers participating Fashion Time Designers show were selected by portal fashiontime.ru. Photo: Alena Shtumf

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    Without Sugarcoat

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    Backstage Roma Uvarov Design

    October 24, 2019

    IVKA SS’2017

    November 8, 2016

    SLAVA ZAITSEV fw`15-16

    May 2, 2015
  • MBFW Russia

    Artem Shumov SS’2017

    January 20, 2017 /

    The last season of Mercedes-Benz Fashion Week Russia hosted very interesting menswear fashion shows including Artem Shumov. Artem Shumov is a menswear brand established in St. Petersburg, Russia. The designer of the brand is the winner of several international design contests and one of the most popular designers in male fashion in Russia. Photo: Alena Shtumf

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    Without Sugarcoat

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    Seven red devils from Mercedes-Benz fashion week

    November 4, 2014

    Why Russian streetstyle photographers are so terrible in work

    March 3, 2017

    VIVA VOX SS’ 2017

    October 21, 2016
  • Daria's,  Editorial,  Photoshoots,  Trends

    Night Before Christmas

    January 4, 2017 /

    The night before Christmas is a magic time, divination time. Girls get together and tell fortunes to know the future and their destiny. This night and Yule are dark and full of mysteries. Everything can happen this Holidays. Would you like to be a spectator or participant? Choose fast and don’t make a mistake. Olga wears: Sleeping dress Asos, shoes Asos; necklace No Name, moon bag&top Monki; Daria wears: Top Sorry I’m Not, skirt Vintage, choker Asos, shoes Zara Olga wears: White blouse H&M, shorts & boots Asos;  Daria wears: Constellation blouse Sorry I’m Not, skirt H&M, boots Ash Daria wears: White lace dress H&M Conscious Exclusive, boots Dino Bigioni; Olga wears: Black dress Milk It, black sleeping dress New Look, boots – model property Daria…

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    Without Sugarcoat

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    Big Grunge Experiment: What you need to know about this style

    January 27, 2017

    5 rules to build a perfect travel wardrobe

    June 14, 2017

    Surrealism in fashion and life

    November 23, 2014
  • Brands,  Runway

    Ruban ss’2017

    November 18, 2016 /

    Sisters Alice and Julia Ruban presented their new spring-summer collection of the brand. Guests of the show dipped into the a blooming garden atmosphere, where the nymphs walked in flying dresses, transparent silk blouses and light skirts with ruffles. A special emphasis was the outerwear with gorgeous couture decoration – applique, typical for the brand. Of course, leather and fur deserve an attention too: these materials are used in the spring-summer collections rarely.  Photo: Daria Ratushina

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    Without Sugarcoat

    You May Also Like

    Returning to Rome

    June 20, 2013

    Learn French with Jennifer Lawrence and Dior

    May 20, 2017

    Blue Eden

    August 2, 2014
  • Brands,  Runway

    ASYA SOLOVEVA SS’ 17 BACKSTAGE

    October 31, 2016 /

    Within the framework of the Moscow Fashion Week brand ASYA SOLOVEVA carried out a fashion show. We was on the backstage before the show and found out everything about a collection. The collection named “Kaleidoscope” turned out very bright, but also urban, despite the splashy and colorful  accents, remained the smithereens of the glass.  Photo: Daria Evtyanova

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    Without Sugarcoat

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    Backstage SORRY I’M NOT from MFW

    November 19, 2015

    Monki fw’ 2015-2016

    June 20, 2015

    Man on the horseback

    July 12, 2013
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