S.Oliver SS’2017 — Without Sugarcoat

On October 27 Fotofaktura space in Moscow hosted a press day of S.Oliver. In the framework of the event spring collection of the brand were presented in three directions: Q/S Designed By, S.Oliver Red Label and Black Label. Media, guests and bloggers met with the latest fashion, talked with the representatives of the brand and had a tasty snack.

Lines Red Label and Black Label are the perfect epitome of the casual style. By the way you can find both excellent basic models (especially jeans) and interesting wardrobe items with prints, stripes and flowers in collections. One of the main advantages of both lines is unlimited age category of consumers. Black Label is considered as a more status area of the brand, this segment of clothes designed for successful modern business men and woman. Accordingly, things are done with the using of more expensive materials, and differ in quality significantly.

Line Q/S Designed By was created in collaboration with the famous German DJ Robin Schulz. Basically, things are made in black and white palette, because Robin does not like and does not wear anything except black, white and gray. However, red stripes and khaki can be found in the collection too. A distinctive feature of the collection is a high quality, using of a high technology in manufacturing and focus on young people. Special attention is given to t-shirts with prints and bomber with detachable patches. The collection will go on sale in March 2017.